10 Best Crypto Marketing Agencies to Maximize ROI
Market buzz, or the lack thereof, can make or break a crypto project. The right crypto marketing agency helps get your project in front of the right people to ensure a successful launch. Existing projects also benefit from crypto marketing agencies that know how to craft compelling messaging and simplify your project’s value proposition.
In this guide, we review the best crypto marketing agencies, including specializations and standout features. Crypto marketing focuses on growth goals. However, marketing in the crypto world requires a complete understanding of protocols as well as the culture itself. Broad market agencies may not have the expertise to help you reach your growth goals.
Crypto itself is also segmented, with blockchain tech as a unifying thread. NFT marketing differs dramatically from marketing for an exchange, for example. Firms like Coinbound, CryptoPR, and Golden Metrics deliver industry expertise backed by a track record of success. Choosing an experienced blockchain marketing agency that understands your niche saves both time and money. Let’s learn which firms are the best crypto marketing agencies to help you grow your project.
Top Crypto Marketing Agencies Compared
The best crypto marketing agencies often offer several types of services, ranging from advertising and social media promotion to search engine optimization and content marketing.
In many cases, using one firm that understands your goals and audience for multiple outreach initiatives becomes more cost-effective. The table below summarizes the offerings of today’s top crypto marketing agencies.
Crypto Marketing Agency | Key Services | Notable Clients |
Golden Metrics | SEO content, press releases, social media | Undisclosed clients include NFT platforms and crypto exchanges |
Coinband | Social media marketing, Community Management, Public Relations, Influencer Marketing, Paid advertising, SEO promotion, Website development | Huobi, Uniswap, Bybit, Near Protocol, Tezos, OKX |
CryptoPR | Press Releases, NFT Promotion and Shilling, Banner Ads, Advertorials, Comparison Listings, Crypto Influencer Campaigns | Binance, eToro, Kraken, OKX, Ledger, Zengo |
Blockchain Centre | Token & NFT Consulting, Social Media Marketing, Content Marketing, KOLs, Pitch Deck, Website Development, NFT Design, Brand Identity Creatives | Binance Smart Chain, Gate.io, Harmony, Polygon |
Ninja Promo | Social Media, Paid Social, Paid Media, SEO, Influencer Marketing, PR & Outreach, Video Production, Video Marketing, Lead Generation, Branding, Community Management, Website development, Mobile App Design and Development, Web Design, Blockchain Development | HTX, Damex, Airbnb, Binance |
Blockwiz | NFT Marketing, Social Media Marketing, Public Relations, Sponsored Articles, Content Marketing, Influencer Campaigns | Kucoin, Bybit, Gemini, Mudrex |
Crowdcreate | Strategy & Consulting, Public Relations, Video Marketing, Crowdfunding, Influencer Marketing, NFT Marketing, Gaming Marketing, E-commerce Marketing, Social Media Management | Kucoin, The Sandbox, Pastel Network, Star Atlas |
Coinbound | Influencer Marketing, PR & Earned Media, SEO, PPC & Paid Ads, Lead Gen, Exchange Listing Services, Community Management, Social Media Management, Branding, Tokenomics, Media Planning & Buying, Fractional CMO, Advisory & Consulting | Tron, Sui, Gala, OKX, Nexo, Gala, Immutable |
Castle International | Advertising, Pay Per Click, Social Media Management, Community Management, Content Creation, SEO, PR & Outreach, AMAs, Collaborations, Token Listings | CUDOS, nem, Fomo Lab |
Luna PR | Public Relations, Marketing, Strategic Advisory, Events, Branding, Recruitment | Ledger, TON, Cardano, The Sandbox |
Best Crypto Marketing Agencies Reviewed
Choosing a web3 marketing agency isn’t always easy. A growing number of agencies – and more than a few dubious characters — make it essential to find the best crypto marketing agency for your specific needs. Below, we review the best crypto marketing agencies, highlighting their strengths and offerings. Let’s dig in.
1) Golden Metrics – Best for Search-Engine-Optimized Content
Based in Dubai, a leading hub for all things crypto, Golden Metrics specializes in search-engine-optimized content, social media, and press releases. Search engines love helpful content that answers a search query. Golden Metrics can create and optimize that content, crafting a strategy to help your entire website rank higher in search results for the search terms that lead to conversions.
The team builds awareness and boosts engagement on high-traffic social media platforms like LinkedIn and Reddit, alongside search-engine-optimized content on Medium.
From presale pages to press releases for project news, Golden Metrics can help you promote your project and reach the right audience.
Fees vary depending on the scope of the campaign. Golden Metrics accepts payment in crypto.
Clients: Undisclosed clients include NFT platforms and crypto exchanges.
Visit Golden Metrics2) Coinband – Best for Community Growth and Management
With a client list that includes some of the biggest names in crypto and web3, Coinband boasts an impressive resume. This crypto marketing agency offers a wide range of crypto marketing services, ranging from website development to influencer marketing and social media marketing. The team also offers community management services for platforms like Discord and Telegram as well as public relations outreach.
A full-featured dashboard lets you measure performance in real time, comparing advertising spending to conversions to help ensure efficient marketing campaigns.
Coinband also maintains a massive database of more than 1,000 crypto influencers, finding the right voice and audience for your message.
Pay-per-click (PPC) advertising is an art unto itself. Estimates put the search advertising market at more than 300 billion. However, much of that investment falls on deaf ears, targeting ineffective keywords or lacking filters. Coinband can design and optimize campaigns to build awareness while optimizing to achieve cost-effective conversions.
Clients: Huobi, Uniswap, Bybit, Near Protocol, Tezos, OKX
Visit Coinband3) CryptoPR- Best for ICO Promotion
With a growing team of more than 100 marketing professionals, CryptoPR has become one of the leading crypto marketing agencies in the business. The team specializes in press releases and paid placement advertorials that get eyes on your project and give you control over the message.
CryptoPR promotes exchanges and crypto or NFT projects by partnering with some of the biggest crypto and finance news sites in the world. Placements include Yahoo Finance, MarketWatch, and a number of crypto-industry publications.
Other services include NFT marketing, ICO promotion, and crypto influencer campaigns.
Clients: An impressive crypto exchange client list includes Binance, which now boasts 200 million users, eToro, Kraken, and OKX. CryptoPR has also helped crypto wallet companies like Ledger and Zengo.
Visit CryptoPR4) Blockchain Centre – Best for Content Marketing
Most crypto marketing agencies work with what you’ve already created to craft a marketing message. Blockchain Centre does that as well, but can also assist with your initial tokenomics and ecosystem design. Draw from the experience of successful project launches and leverage the knowledge of top advisors to position your project for success.
Blockchain Centre’s partners include some of the biggest names in the blockchain space, such as Binance Smart Chain, IBM, Polygon, Harmony, Gate.io, and, yes, CryptoNews.
After optimizing launch details, Blockchain Centre can help bring your project to market using a multi-tiered approach that begins with a comprehensive strategy. Social media marketing and content marketing work in concert to drive traffic. These pair with targeted email marketing to reach your audience wherever they are.
Blockchain Centre also assists with community growth fueled by KOLs and ongoing campaigns.
Clients: Binance Smart Chain, Gate.io, Harmony, Polygon
5) Ninja Promo – Best for Subscription-Based Marketing
Crypto marketing agencies excel at boosting conversions in the blockchain space. However, a la carte services and customized packages can be pricey if you need to expand marketing efforts or change direction. Ninja Promo tackles scope creep by offering a subscription service that gives you access to more than 30 marketing services. Put an end to add-on costs.
Ninja Promo’s subscription saves an estimated $100,000 in annual marketing agency fees while making a team of more than 100 marketing specialists available. Wherever your marketing needs go next, Ninja Promo has experienced professionals on hand to help you realize your goals.
Crossover projects benefit from Ninja Promo’s broad expertise. While crypto marketing represents a large part of the agency’s business, it also offers B2B, SaaS, and gaming-audience marketing.
Clients: HTX, Damex, Airbnb, Binance
6) Blockwiz – Best for Data-Driven Marketing
Crypto businesses and projects like Tron, Bybit, Kucoin, and AdaSwap have turned to Blockwiz for their marketing expertise and data-driven results. This crypto marketing agency looks for the “glue” that brings your community together, leveraging this common interest in marketing initiatives.
Data becomes a key factor in fine-tuning marketing messaging and strategies. Using A-B testing, Blockwiz hones in on the most effective ways to bring your project to your audience.
Services include NFT marketing, social media marketing, content marketing, web influencers, and more. Started in 2018, Blockwiz has grown to become one of the leading crypto marketing firms, serving more than 160 clients with a worldwide team of marketing professionals.
Clients: Kucoin, Bybit, Gemini, Mudrex
7) Crowdcreate – Best for NFT Marketing
Although well-known as a web3 marketing agency, Crowdcreate’s expertise spans several key tech markets, ranging from AI to ecommerce to gaming in addition to crypto.
Services cover a broad range as well, assisting you from project launch strategy to onboarding the next wave of users. Crowdcreate can also help you find funding opportunities to help ensure a successful launch and secure funds for growth.
Customize your marketing strategy from a suite of available services, including video marketing, PR marketing with influencers, and social media management.
Clients: Kucoin, The Sandbox, Pastel Network, Star Atlas
8) Coinbound – Best for Full-Service Marketing
With more than six years of crypto marketing experience, Coinbound is one of the most established crypto marketing agencies in the space. From well-established crypto exchanges like OKX and Nexo, to newer protocols like Sui, Coinbound has helped more than 800 clients grow their markets.
Like some of the other full-service marketing agencies, Coinbound offers a suite of services that starts at the very beginning, ranging from tokenomics that scale to SEO, community management, and social media marketing.
Coinbound makes web3 marketing easy by putting a massive network of crypto influencers at your fingertips, managing web3 PPC campaigns, and creating memorable branding strategies.
Getting started with Coinbound is a snap as well. Coinbound draws from its bank of more than 1,250 marketing campaigns to suggest a plan based on your needs and budget. Get a customized quote in less than a minute. You can also book a call to discuss your project needs in more detail.
Clients: Tron, Sui, Gala, OKX, Nexo, Gala, Immutable
9) Castle International – Best for Crossover Marketing
More than just a crypto marketing agency, Castle International has helped some of today’s largest brands hone their message and reach their communities worldwide. Brands like P&G, Porsche, and Pfizer are just a few of the global brands that have worked with Castle.
Castle’s crypto marketing team consists of 45 team members and works with 350 crypto influencers, ensuring your project reaches your audience.
Clients include innovators like CUDOS, a popular Bitcoin mining app that can run as an operating system. The crypto team specializes in NFT marketing, DeFi protocol marketing, and other blockchain projects.
Leverage the expertise of a world-class marketing agency while working with a crypto-savvy team and a dedicated account manager. Services range from content creation to AMAs and collabs, in addition to advertising and community management.
Clients: CUDOS, nem, Fomo Lab
10) Luna PR – Best for Marketing DeFi Projects
Luna PR represents some of the biggest names in blockchain and beyond, including TON, Polygon, Ledger, and Cardano. Web3 and blockchain markets include NFTs, DeFi, metaverse projects, and RWA projects. The company began as a web3 marketing agency, later branching into web2 businesses and emerging technologies.
Services span the full spectrum any web3 startup with global aspirations might need. Startups can leverage Luna for consulting to optimize scalable tokenomics and develop a long-term strategy that promotes lasting growth beyond the initial hype.
Web3 marketing opportunities range from strategy to content creation and community management. Crypto influencer marketing, social media management, and targeted advertising help deliver your message to reach your growth goals.
Clients: Ledger, TON, Cardano, The Sandbox
What is a Crypto Marketing Agency?
A crypto marketing agency is a team of professionals who help spread the word about your crypto project to grow the number of users, attract investors, or reach revenue goals. The best crypto marketing agencies offer a full range of services, often beginning with a consultation before launch, which helps unify branding with messaging and may even shape tokenomics.
After launch, crypto marketing agencies can help you identify your target market and provide several solutions to reach your audience, prospective investors, and future community members. Many agencies also offer community management and social media management, strengthening the community you’ve worked to build.
Services can include any of a number of marketing-related offerings.
- Search Engine Optimization (SEO)
- Content Marketing
- Video Marketing
- Tokenomics Consulting
- Community Management
- Influencer Marketing
- PPC Advertising
- Advertorials
- Social Media Management
- Website Development
- Investor Consulting and Lead Generation
How We Ranked The Top Crypto Marketing Agencies
Grand View Research estimates the crypto market will grow at a 12% compound annual growth rate (CAGR) through 2030. This outpaces even e-commerce growth, which is expected to see less than 10% CAGR over the next several years. The industry’s rapid growth is paralleled by growth in crypto marketing agencies. We began with a list of more than 20 agencies, selecting the top ten by comparing several key criteria.
Services Offered
Our top picks offer a wide range of services, with some even offering consulting services beginning at the project’s inception. In all cases, the best crypto marketing agencies provide exceptional support for projects already launched.
Notable Clients
Generally, the best web3 marketing agencies boast an impressive list of clients, including some of the biggest names in the crypto space. As one of many factors, we looked for agencies with experience working with larger projects or exchanges and the ability to work with clients of any size.
Experience and Blockchain Expertise
The US alone is home to more than 54 thousand digital advertising agencies. Many of these are boutiques specializing in a specific niche or broad-market providers. While broader market experience wasn’t a disqualifier, we looked for agencies that show specific expertise and experience in promoting crypto and blockchain projects. Our top picks specialize in crypto marketing or have a dedicated team focused on crypto marketing projects.
Value Proposition
Hiring a marketing professional or team is costly and time-consuming. In many cases, hiring a crypto marketing agency provides a more cost-effective solution. Our top picks offer cost savings compared to hiring dedicated personnel for a wide range of marketing activities.
What Can You Use a Crypto Marketing Agency For?
Marketing creates awareness and turns leads into conversions. For already launched projects, this translates to growth. What may be news to some aspiring projects is that some crypto marketing agencies can help well before launch.
Several of the top blockchain marketing agencies offer consulting services to help ensure scalable tokenomics for your project. Experienced agencies draw from a wealth of data to compare existing projects and experience with other clients to find solutions that work and identify areas of potential concern. In simple terms, you don’t need to learn the hard way. A crypto marketing agency can help you design a token economy that survives its own demand growth and thrives long-term.
A blockchain marketing agency can provide several services that can be difficult to duplicate with in-house staffing. For example, a digital marketing agency can produce search-engine-optimized content for your website or platforms like Medium. However, agencies can also pair this content or other marketing initiatives with social media marketing. In-house, this may require two people with different skill sets. Using an agency lets you access a wide range of talent while reducing overall costs compared to hiring employees or freelancers.
Available services range from consulting to content marketing and advertising. However, while you can source these services elsewhere, a crypto marketing agency brings blockchain expertise and the ability to coordinate activities for the best results. Blockchain marketing agencies also know how to find prospective community members and how to communicate with crypto natives.
Is It Worth Using a Marketing Agency for Crypto?
A web3 marketing agency is best suited for projects and exchanges with long-term goals and a solid offering that solves a market need. While many providers offer ala carte services, expect to invest thousands or even tens of thousands in marketing efforts. However, by choosing a marketing agency that specializes in crypto, you’ll often get more value because the team already has the infrastructure to get started immediately after identifying your goals and messaging.
Crypto projects that thrive on organic growth are the exception rather than the rule, making marketing a must-have aspect of nearly every blockchain project. However, a broad-market marketing agency likely lacks the industry expertise and connections to find your potential community members and promote to a crypto-specific audience. Let’s look at some examples.
- Coinbound helped GALA sell out multiple NFT collections using over 230 pieces of coverage to deliver 6.7 million content views.
- Crowdcreate generated nearly 80,000 unique NFT mints for Iskra. The campaign consisted of 20 pieces of coverage to garner more than one million content views.
- Ninja Promo helped Affyn grow its community by 250% in just five weeks. Ninja Promo’s services for the campaign centered around social advertising, search advertising, analytics, and social media management.
These examples are just a few among thousands of success stories, most of which would be more difficult to achieve with in-house solutions.
Conclusion
Thousands of crypto marketing agencies now exist, but relatively few have the tools to help build your project and realize your growth goals. The space is also littered with small providers who may disappoint (or disappear). Choosing the right blockchain marketing agency is an essential part of a successful growth plan.
Many agencies offer free consultations or easy-to-use tools to estimate marketing costs. This makes getting started easier. Start a conversation with one of the top crypto marketing agencies. You’ll learn about the process and get a chance to review their offering against your growth goals.
References
- Binance Reaches 200 Million Users, Celebrates Milestone on Path to 1 Billion (finance.yahoo.com)
- Search Advertising – Worldwide (statista.com)
- Market Size & Trends (grandviewresearch.com)
- Number of digital advertising agencies in the United States from 2019 to 2024 (statista.com)
FAQs
How much does crypto marketing cost?
Expect to invest between $2,000 per month to $20,000 per month to hire a crypto marketing agency. In many cases, monthly costs run between $5,000 to $10,000 per month.
What is a crypto marketing agency?
A crypto marketing agency is a team of professionals that helps create awareness to reach growth goals. Services range from simpler offerings, including content creation, to full-service packages that begin with token consulting followed by a comprehensive strategy to build a successful project.
How much does influencer marketing cost crypto?
Influencer posts can cost as little as $500 for a post from influencers with smaller followings to as much as $10,000 per post for influencers with mid-sized followings.
How much does ICO marketing cost?
Launching a new token can be inexpensive, but getting your token in front of the right audience can cost considerably more. Pre-launch marketing costs can run between $10,000 and $50,000, including paid placements, ads, and advertorials.
What’s the best way to market a presale coin?
Presale coin marketing benefits from a multi-tiered marketing approach. Aspects of this marketing strategy typically include email marketing, paid placements, advertorials, SEO content marketing, and social media marketing.
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