This Spanish AR NFT Campaign Will Give You Pokémon Go Flashbacks
If you thought you’d read all there was to possibly read about non-fungible tokens (NFTs), think again, because a Spanish platform giving out hundreds of USD worth of crypto to Pokémon Go-style augmented reality (AR) hunters – as part of a plan to sell NFTs.
Per La Voz de Galicia, residents of Viga, a city on the northwest coast of Spain, the project is part of a promotional campaign from a firm named OVR, which calls itself an “open-source, decentralized augmented reality platform.”
To drum up interest in the token, the media outlet reports, the firm has placed NFT “treasure chests” containing varying amounts of its Ethereum blockchain-based OVR tokens at strategic points of the city. Would-be participants are obliged to make use of a designated app, and must also connect via their social media profiles.
And just as was the case with Pokémon Go around a decade ago, “treasure hunters” armed with the OVR app on their smartphones can roam around the city in pursuit of the chests.
A local blockchain business leader named Antonino Comesaña was quoted as stating,
“I went hunting with my six-year-old son. We found chests full of 100 tokens and we made two or three dollars a day. But the price has risen and we managed to get up to […] USD 475 euros one morning. I have given them to my son so he can save them.”
“Veteran” hunters, however “only get one award per day” as “they want to encourage new people to play to promote the use of their cryptocurrency,” Comesaña added.
But it appears that gaining attention for the token is not OVR’s only goal. The media outlet added that the app divides the city up into 22 quadrants, and offers advertisers the chance to place AR ads at points around the city, in a further bid to catch treasure hunters’ eyes. This, it said, can be done by buying OVR-issued NFTs.
One advertiser paid “between and USD 1,783 and USD 4,753 for 22 AR NFT “billboards” at and around the 29,000-capacity Balaídos Stadium, the home of Celta Vigo, the city’s La Liga football club. Other popular spots for treasure hunters include the Alameda de Bouzas park, the Príncipe commercial district and the Vigo Maritime Station.
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