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presale is live

South Korean Regulators Turn up Heat on ‘Gangnam Style’ PSY’s NFT Concert Ticket Sales

Tim Alper
Last updated: | 2 min read
The singer of Gangnam Style, Psy

The singer of “Gangnam Style,” PSY, could be set for an NFT clash with regulators in his native South Korea.

Per Biz World, the singer’s entertainment agency P Nation launched an NFT-powered pre-sale project for PSY’s concert tour in 2023.

No NFT Joy for ‘Gangnam Style’ PSY?

In October 2022, P Nation said it was launching a fan community called soPSYety. The agency said that the project was backed by NFTs, including a range named PSYger.

P Nation announced that for PSY’s Summer Swag and All Night Stand concerts, “opportunities to buy tickets in advance will be given to those who own PSYger NFTs.”

However, this policy may have landed the star and his firm in trouble with the South Korean Fair Trade Commission (FTC).

The FTC is reportedly on the warpath, and could “cancel” a much-awaited Major League Baseball showdown in Seoul next month.

In July 2023, the MLB unveiled plans for the Los Angeles Dodgers and San Diego Padres to open the 2024 regular season with two games in Seoul. The games are slated for March 20 and 21.

However, the FTC is concerned that the games’ main partner, the e-commerce giant Coupang’s Coupang Wow arm, is offering exclusive ticket access to its paid members.

The FTC, the media outlet reported, is considering investigating the MLB games and PSY’s NFT ticket sales, for possible violations of the Platform Competition Act.

Gangnam Style Psy's NFT range marketing materials.
Marketing materials for PSY/P Nation NFTs. (Source: P Nation/Screenshot)

The media outlet added that many critics have hit out at alleged “reverse discrimination.” They say such practices “undermine consumer welfare.”

Some 10,000 people have bought tickets to the MLB games via Coupang Wow. One game sold out in just eight minutes.

K-pop NFT Projects in Peril?

The FTC’s verdict in the PSY case could have serious repercussions for other K-pop ventures.

Many of K-pop’s biggest players have developed extensive NFT, web3, and crypto plans. And many of these involve using NFTs and coins to allow fans to access “exclusive” rewards.

In many cases, these plans have involved early access ticket sales and priority slots for meet-and-greet events with fans.

Known globally for hits such as “Daddy,” “Gentleman,” and “Gangnam Style,” PSY debuted in South Korea in 1999.

“Gangnam Style” shot to fame in December 20212, and has over 5 billion views on YouTube. He launched P Nation in 2019.