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CryptoKitties Fight Falling Sales With KittyVerse and Partner Program

Sead Fadilpašić
Last updated: | 1 min read

The most popular game on the blockchain, CryptoKitties, has announced a collection of games as well as a new partner program in response to falling sales.

Source: CryptoKitties

The KittyVerse is a collection complementary games, projects, and tools for cats to race, battle, and own cryptocollectibles of their own, built on top of the core game. Bryce Bladon, one of CryptoKitties’ co-founders, says in the press release: “Blockchain development needs to be slow and considered, but once a concept proves viable, third-party creators can build on top of it and access an existing user base. Within a month of launching CryptoKitties, we saw a dozen third-party projects showcasing this point, and we’re launching KittyVerse with over 34 of these experiences.”

The game also revealed the first participants in their Purrfurred Pawtner Program. Up to USD 1 million will be invested in third-party development. Interested parties can apply on their website, fill out a questionnaire, and maybe get a chance to have their KittyVerse project officially endorsed.

The game is an example of how the blockchain can be used outside of cryptocurrency, introducing wider audiences to the power of blockchain. Since launching, over 1.5 million wallet addresses and more than 250,000 registered players have taken part in this game, and more than USD 25 million has been transacted.

However, sales are plummeting: the number of CryptoKitties transactions decreased in June by 98.4% compared to its peak of 80,500 transactions back in December 2017, as reported. According to Bladon, this slow-down was expected, and there were a few factors, one of which was the skyrocketing costs of processing a transaction based on Ethereum.

Meanwhile, Roham Gharegozlou, co-founder and CEO of CryptoKitties, said in the press release: “For blockchain’s potential to be realized, it’s crucial that it be adopted by everyday consumers. Our vision is to make decentralization meaningful to billions of people – games and a genuine sense of delight are how we plan to make it happen.”

As reported, Ryan Wang, founding partner of Outpost Capital, a venture capital fund, also believes in the power of games to bring blockchain to the masses. Very few people know of any Dapps (decentralized apps), and even less are using them. However, that is going to dramatically change sooner, rather than later, and gaming dapps are going to be the catalyst, according to Wang.