There Will Be No Crypto Advertisements During the Super Bowl This Year – Here’s Why

advertising FTX USA
Last updated:
Journalist
Journalist
Sead Fadilpašić
About Author

Sead specializes in writing factual and informative articles to help the public navigate the ever-changing world of crypto. He has extensive experience in the blockchain industry, where he has served...

Last updated:
Why Trust Cryptonews
Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews
Source: Adobe / m.mphoto

The largest sports event in America, the Super Bowl, will not have any advertisements for cryptocurrency, and FTX is partly responsible.

According to the Associated Press, Mark Evans, executive vice president of ad sales for Fox Sports, said that some ads went for more than $7 million for a 30-second spot, while most sold between $6 million and $7 million.

Super Bowl LVII will be played on Sunday, February 12, 2023. And every year, this event presents a massive stage for advertisers to present their products to more than 100 million people – with some 43% of US viewers in 2021 tuning in to watch the commercials. 

Although, unlike last year when crypto companies shared this stage in droves, resulting in the event being dubbed ‘Crypto Bowl’, 2023 will not see any of them. 

Evans was quoted as saying,

“There’s zero representation in that category on the day at all.”

Notably, there were two crypto advertisers that had commercials “booked and done,” while two others were ”on the one-yard line,” Evans said. However, the collapse of the FTX exchange ended that. The deals were not completed.

There was another notable effect of the events in the crypto space. While the majority of the Super Bowl ads sold much earlier than usual, said Evans, with more than 90% of them gone by the end of the summer, the remaining spots sold slower. Established advertisers bought prime positions, and the rest was partly impacted by “the implosion of the crypto space, as well as general advertiser concerns about the global economy.”

To go into more detail, per Sports Business Journal, Evans gave three reasons why certain Super Bowl ad sales (such as spots left in its pre-kick show and spots for overtime that may not occur) came slower than in previous years. And the first, as expected, is the collapse of FTX and other crypto companies, which had bought several spots early, but had since backed out. 

“FTX, in fact, had committed to a 60-second spot,” it said.

The other two reasons include advertisers backing out because of supply chain issues that affected some of the products they had planned to advertise, and that some companies were “jittery about the economy,” said the report. 

“Now just because Fox Sports didn’t sell any crypto ads this year doesn’t mean you won’t see any if you’re watching,” The Verge noted, adding that ads can be bought locally for a lot lower price.

____

Learn more: 
Super Bowl Crypto Ads, Which One Was the Most Interesting?
Brian Armstrong Reveals Behind the Scenes of Coinbase’s Super Bowl Ad

Crypto.com’s Super Bowl
Crypto Hits the Super Bowl: Next Mass Adoption?

More Articles

Opinions
Opinion: Crypto Has a Trust Problem—Here’s How We Can Fix It
Mona El Isa
Mona El Isa
2025-02-16 18:08:06
Features
Coinbase Just Made Huge Predictions on Crypto’s Future
Connor Sephton
Connor Sephton
2025-02-16 18:03:15
Crypto News in numbers
editors
Authors List + 66 More
2M+
Active Monthly Users Around the World
250+
Guides and Reviews Articles
8
Years on the Market
70
International Team Authors