Sir Patrick Stewart and DeLorean Team Up to Reveal On-Chain Auto Reservation Marketplace

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Sead Fadilpašić

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Sead Fadilpašić

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May 22, 2025

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Hollywood superstar Sir Patrick Stewart has joined hands with the DeLorean Motor Company (DMC) and DeLorean Labs as the brand prepares to launch the novel on-chain vehicle reservation system and Web3 marketplace.

DeLorean says it has introduced “the world’s first tokenized electric vehicle” using the DeLorean Protocol, an on-chain vehicle reservation, marketplace, and analytics system. The Protocol gives consumers a place to digitally buy, trade, authenticate, and track cars.

The DeLorean team has built the new marketplace on the Sui network. The goal, per the press release, is to shape a new approach to vehicle reservation, management, and resale. In short, users will be able to buy and sell their build slots for DeLorean’s incoming Alpha 5 EV model.

Furthermore, the holders of these DeLorean Tokenized Build Slots will gain access to the exclusive suite of features, the team claims. This includes listing the slots for sale or buying from other users, bidding for preferential slots, staking and earning rewards on the DMC tokens, and buying USDC on Sui through the marketplace. The DMC token is yet to be launched.

The key on-chain elements of the marketplace include blockchain-powered transactions, which enable safe and transparent purchases, sales, and trades of vehicle reservation slots. It will also provide an immutable ledger of every vehicle’s history and performance data.

Finally, active build-slot holders will be able to manage their reservations. The team plans to soon launch new reservations for upcoming production years.

DeLorean Says It Provides ‘Direct Access to the Future of Vehicle Ownership’

With a rich career spanning over seven decades on stage and screen, Stewart has starred in some of the most popular franchises, including Star Trek, X-Men, and Dune, among many others.

The acclaimed thespian has partnered with DeLorean as the latter readies for the production of its first car in over 40 years, “bringing legitimacy to DeLorean’s Web3 vision.” The move also follows the brand’s collaboration with actor Christopher Lloyd, famous for the Back to the Future film series, among other popular projects.

Moreover, DeLorean says that it works to take blockchain mainstream. It aims to raise awareness on how tokenized build slots can be used to reserve and own vehicles online. The Web3 division DeLorean Labs will lead these efforts.

Looking ahead, DeLorean Labs will launch its marketplace model to other sectors looking for on-chain solutions, the team says. This will include areas of reservation, trading, and secondary resale markets.

Chief Brand Officer Cameron Wynne says that since the brand’s arrival in the 1980s, it “has stood as a symbol of vision, rebellion, and futuristic innovation.” Now, the company will make another leap forward, he adds, and will dive into blockchain.

“Our new on-chain reservation platform advances our commitment to transparency and security, giving our community direct access to the future of vehicle ownership. By using blockchain technology, we’re setting a new standard for the automotive industry,” Wynne notes.

In the early 1980s, DeLorean produced its iconic DMC-12, which was featured as the time machine in the Back to the Future films. More than 40 years later, it’s “creating a new and electrifying vehicle” with an “intelligent, intuitive human design and craftsmanship.”

Per the team, “applying its rebellious DNA, DeLorean is writing its legacy in real-time while instinctively adapting to the future.”