Luxury Brand Gucci Collaborates with Bored Ape Creator Yuga Labs for Metaverse Project – Crypto Adoption on the Rise?
Disclosure: Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. By using this website, you agree to our terms and conditions. We may utilise affiliate links within our content, and receive commission.
Luxury fashion label Gucci is expanding its presence in Web3 and the metaverse through a partnership with renowned NFT issuer Yuga Labs.
The collaboration caught the attention of the crypto community as Yuga Labs is the creator of the widely popular Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC).
Additionally, the team acquired CryptoPunks, Meebits, and 10KTF last year and is currently developing its gamified metaverse, Otherside.
Gucci’s announcement tweet features an image of an Ape hand grasping a bottle with a white label displaying a Koda (an NFT avatar from Otherside) and the text “Gucci Yuga Labs” below it.