Global Toy Manufacturer Mattel Announces NFT Collection
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Major toy manufacturing company Mattel announced the launch of the official Masters of the Universe (MOTU) digital collection in collaboration with the non-fungible token (NFT)-native digital toy company Cryptoys. The first batch of heroes and villains comes on November 9.
Founded in 1945, Mattel is a globally known company that produced some of the most iconic toy brands, including Barbie, Thomas & Friends, UNO, Fisher-Price, and Hot Wheels. It announced this latest development for the famous MOTU on the website, stating that it teamed up with Cryptoys to “bring Eternia into the world of NFTs.”
Cryptoys are digitalized toys for play and collecting, inside the metaverse, issued as NFTs on the Flow (FLOW) blockchain.
“We’re psyched to introduce Masters of the Universe Digital Action Figures,” Mattel said. “Through Cryptoys, an NFT-native platform, you can now expand your collection and bring your digital toys to life inside a playable universe.”
Per Cryptoy’s website, the upcoming launch will celebrate He-man’s 40th birthday, and the fans will get to have the first look at the collaboration at the Mattel booth at San Diego Comic-Con 2022.
Mattel stated that the first wave will be available on November 9. It is a limited drop that includes Evil-Lyn, Battle Cat/Cringer, Tri-Klops, Prince Adam, and He-Man.