Justin Banon, Founder of Boson Protocol, on Decentralized AI Commerce and Tokenization of Real-World Assets | Ep. 406
Justin Banon, founder of Boson Protocol and Fermion Protocol, joined the Cryptonews Spotlight podcast to discuss the evolution of decentralized commerce, the role of AI agents in Web3, and how real-world assets (RWAs) are shaping the future of digital economies.
Evolution of Boson Protocol
Justin explained how Boson Protocol was founded as a trustless, decentralized commerce layer that allows buyers and sellers to exchange real-world goods without needing an intermediary like Amazon. By using smart contracts instead of middlemen, Boson reduces transaction fees and ensures fairness.
“If there’s going to be a Web3 economy, having decentralized commerce as a layer that people can just plug into and be safe from these kinds of excessive extraction of platforms was going to be a core layer.”
Why Web3 Commerce Needs AI Agents
Justin highlighted the integration of AI agents with Web3, where AI-powered assistants can autonomously conduct transactions, removing the friction of complex crypto interactions while ensuring trust through blockchain.
“Crypto has all the capability to enable verified transactions, but it’s hard to use. AI agents are easy to use, but they need trusted execution. The two together are incredibly powerful.”
How AI Agents Will Change Online Shopping
AI agents will revolutionize e-commerce by removing the need for centralized platforms. They’ll negotiate prices, compare offers, and execute transactions via smart contracts, reducing costs and increasing transparency, Justin thinks.
“Instead of going to Amazon, you’ll talk to an AI agent: ‘Find me the best mountain bike under $1,000.’ It will scan decentralized commerce networks and execute a trustless transaction for you.”
Fermion Protocol: The Future of Luxury RWAs
While Boson handles standard e-commerce, Fermion Protocol focuses on luxury goods and high-value RWAs, introducing enhanced verification processes to ensure authenticity and secure transactions.
“Fermion extends Boson to high-value items like fine art, watches, and jewelry, where robust verification is needed,” Justin explains.
Tokenizing Real-World Assets
Justin’s vision is to tokenize everything from real estate to fine art, allowing these assets to be traded on blockchain with guaranteed ownership rights and trustless execution.
“If we can bring all the world’s assets onchain with strong commitments, we unlock a computable economy that functions like software.”
How Blockchain and AI Will Reshape the Economy
Justin’s Computable Economy thesis suggests that crypto and AI will create a more efficient, programmable global economy, reducing inefficiencies and eliminating unnecessary intermediaries.
“Blockchains and crypto enable an entirely new economic order, just like the Industrial Revolution did.”
Bringing Trust to Online Transactions
Boson’s smart contracts provide automated dispute resolution, ensuring that either buyers receive their product or get their money back—without needing a centralized authority.
“With Amazon, you trust them to either deliver your product or refund you. With Boson, you trust the code,” Justin adds.
Why Brands Are Adopting Web3 Commerce
Justin explained how brands like Tommy Hilfiger embrace Web3 commerce, recognizing the shift towards crypto-native consumers who demand digital ownership and transparency.
“Luxury brands now realize that if they don’t move into Web3, they’ll be left behind, just like they were during Web1 and Web2.”
The Role of AI Agents in Web3 UX
By integrating AI-driven automation, Web3 applications can provide intuitive, seamless experiences, making crypto adoption more accessible to mainstream users.
“One of the biggest handbrakes to Web3 adoption is the complexity of user experience. AI agents remove that friction.”
Power of Onchain Marketplaces
Justin highlighted how decentralized commerce would eliminate high marketplace fees, allowing more value to remain with users rather than being extracted by platforms.
“Right now, Web2 marketplaces take massive fees. Web3 marketplaces will redistribute that value back to buyers and sellers.”
Solving the Physical Asset Oracle Problem
“The real challenge in tokenizing RWAs is ensuring that if you buy a tokenized car or watch, you actually receive it,” Justin explains.
Boson and Fermion solve this issue by introducing on-chain verification mechanisms, ensuring that tokenized assets are redeemable for physical goods with legally binding commitments.
Why Tokenization Will Transform Finance
Justin predicted that traditional finance would fully migrate to blockchain, with stocks, bonds, and commodities moving from centralized ledgers to decentralized networks.
“Bonds, stocks, and real estate will all be natively on-chain in the future—it’s inevitable.”
Intersection of AI, Crypto, and RWAs
Justin emphasized the synergy between AI, crypto, and RWAs, explaining how these technologies will eliminate inefficiencies and create smarter, self-executing economies.
“The combination of AI agents, smart contracts, and tokenized real-world assets will redefine commerce as we know it.”
Major Announcements Coming Soon
Justin hinted at upcoming high-profile collaborations, including tokenized jewelry and AI-driven luxury commerce solutions.
“We’re launching a crypto agent focused on luxury commerce and a partnership with a major jewelry brand to tokenize assets.”
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