Trump Family’s World Liberty Financial Concludes Token Sale, Raising $550 Million

World Liberty Financial (WLFI), a DeFi project linked to former U.S. President Donald Trump and his sons, has completed its token sale, raising an impressive $550 million. The WLFI ICO ranks among the most successful in crypto history.

The update was confirmed on WLFI’s official website.

Launched in September, WLFI aims to bolster the U.S. dollar’s role in global finance through stablecoins and a DeFi lending platform similar to Aave. Built on the Ethereum blockchain, the project supports Bitcoin, Ethereum, and stablecoins for lending and borrowing.

WLFI Token Sale Started with $300 Million Fundraising Goal

The public sale of WLFI’s governance token began on October 15, initially targeting a $300 million raise.

The project offered 20 billion tokens at $0.015 each, restricted to whitelisted investors.

However, early demand fell short, generating only $11 million from the sale of 766 million tokens, prompting the team to revise its target down to $30 million.

Momentum shifted after the launch of Official Trump (TRUMP) and Melania Meme (MELANIA), two Trump-themed tokens that surged in popularity.

Their success fueled renewed interest in WLFI, leading to stronger participation in its token sale.

By January 20, the initial sale had closed with 20% of the token supply sold.

Seizing the opportunity, the project issued an additional 5 billion WLFI tokens at $0.05 each.

Demand remained high, and by March 13, 99% of the newly released tokens had been sold.

Tokens Are Non-Transferable for First 12 Months

WLFI holders have governance rights within the WLF Protocol, but tokens will remain non-transferable for the first 12 months.

While the project prominently features Trump’s sons, Eric Trump and Donald Trump Jr., along with Barron Trump as its “DeFi visionary,” its whitepaper clarifies that the family neither owns nor directly manages the venture, though they may receive compensation.

Among the largest investors is Tron founder Justin Sun, who initially acquired $30 million worth of WLFI tokens in November before increasing his stake by an additional $45 million in January, bringing his total investment to $75 million.