Trump’s Truth Social Wants to Launch a Bitcoin & Ethereum ETF – Here’s What That Could Mean

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Hongji Feng

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Hongji Feng

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Hongji is a crypto and tech reporter. He graduated from Northwestern University's Medill School of Journalism with a Bachelor's and a Master's. He has previously interned at HTX (Huobi Global),...

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June 16, 2025

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Trump Media & Technology Group, the operator behind Truth Social and Truth+, has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a new Truth Social Bitcoin and Ethereum ETF.

According to the company’s June 16 announcement, the ETF will directly hold both Bitcoin and Ethereum, allocating 75% of its assets to Bitcoin and 25% to Ethereum.

ETF to Hold Bitcoin and Ether in Direct Custody

The new digital asset investment product, once approved, will be listed on NYSE Arca. Crypto.com has been named as the sole custodian and prime execution agent. It will also provide staking and liquidity services.

The ETF’s launch is subject to the SEC’s clearance of the Form S-1 registration and a separate Form 19b-4. Yorkville America Digital will also act as the ETF’s sponsor.

While no launch date has been confirmed, the decision to work with established infrastructure providers like Crypto.com may help the product withstand regulatory scrutiny. If approved, the ETF could add a new dimension to the political and financial profile of the Trump Media brand.

$499 Trump-Branded Smartphone Set for September Launch

The Trump Organization introduced a new mobile service and smartphone today under the brand “Trump Mobile,” marking the latest in a series of consumer-facing ventures targeting conservative audiences.

Announced during a media event at Trump Tower, the $499 device will be available starting in September, alongside a monthly service plan priced at $47.45 as a reference to Trump’s current role as the 47th U.S. president.

The company stated that the phones will be manufactured in the U.S. and supported by domestic call centers.

Donald Trump Jr. said the offering will include bundled services such as telemedicine, international texting, and roadside assistance.

“We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries around the world,” he said at the event.

The phone and network are operated under a trademark licensing agreement, with the Trump Organization not directly involved in hardware design or telecom infrastructure. DTTM Operations, which manages Trump’s intellectual property, has filed trademark applications for telecom services and accessories.

Trump-linked ventures are expanding into sectors with high consumer turnover, including mobile devices and digital asset products. The latest filings and launches show a coordinated push to establish diversified commercial footprints in retail finance and telecom under a unified brand identity.

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