OpenSea Executive Says “More Retail Deals” Entering The NFT Space

NFT Non-fungible tokens Opensea
Last updated:
Reporter
Reporter
Rachel Wolfson
About Author

Rachel Wolfson has been covering the cryptocurrency, blockchain and Web3 sector since 2017. She has written for Forbes and Cointelegraph and is the host and founder of Web3 Deep Dive podcast.

Last updated:
Why Trust Cryptonews
For over a decade, Cryptonews has covered the cryptocurrency industry, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews
Ad DisclosureWe believe in full transparency with our readers. Some of our content includes affiliate links, and we may earn a commission through these partnerships.

Non-fungible token (NFT) sales were down last month, yet the NFT sector continues to thrive according to Kelly DiGregorio, Vice President of Business Development at OpenSea. NFT data tracker CryptoSlam showed that NFTs had a global sales volume of $624 million last month. NFTs had a volume of over $1 billion in April, therefore demonstrating a 54% drop in overall NFT sales volume.

Major Retailers Show Interest in NFTs

While this may be, DiGregorio told Cryptonews during Consensus 2024 that the NFT sector is attracting retail interest.

“What you’re seeing in the space is actually more retail deals,” said DiGregorio.

“Look at for example, Pudgy Penguins, and what they are doing with Walmart and Target.”

The Ethereum NFT project known as “Pudgy Penguins” recently announced that its line of “Pudgy Toys” is available at retailers like Target, Walmart, and Amazon. The company has now sold over one million units since its toys became available.

Additionally, the project has helped attract mainstream interest due to its unique utility. For example, each Pudgy Penguin toy comes with a QR code that unlocks traits and collectibles inside the Web3 game “Pudgy World.”

Pudgy World is powered by the Ethereum scaling solution, zkSync. This allows players to customize penguin characters and complete story-driven Web3 quests.

“There is this interesting fluidity between physical to digital for phygital NFTs, as opposed to necessarily digital to physical, where you are doing physical redemptions for tickets, merchandise and things of that nature,” remarked DiGregorio.

Retailers Offering NFTs Creates Multiple Opportunities

Indeed, the opportunity around physical to digital NFTs seems to be abundant. In addition to physical toy sales, Pudgy Penguins recently announced a partnership with Mythical Games to create a blockchain-enabled AAA mobile game to launch in 2025.“Sometimes people are collecting NFTs and they don’t even know that they are NFTs,” added DiGregorio.

“They’re having an experience, playing a game, collecting points, winning prizes and engaging with a community. I think that NFTs continue to have this expansive look into various ways to approach consumers.”

This appears to be the case, as luxury brands like Louis Vuitton have also been offering NFT collectibles as part of their product strategy. Vogue Business recently reported that a leather varsity jacket that appeared on the Autumn/Winter 2024 men’s runway in January became available to 200 holders of Louis Vuitton’s Via NFTs. According to Vogue Business, Louis Vuitton’s NFT offering is tapping into an existing, high-net worth audience that may be intrigued by additional perks accessible through Web3 technology.

NFTs Help Retailers Understand Consumers

DiGregorio further believes that retailers offering NFTs will help them better understand their consumers. “When you have NFT wallets and users that have signed up for wallets where they’ve collected certain things with traits, you can get to know that consumer and how to engage with them in the future,” she said.

OpenSea 2.0 Coming Soon

Given the innovation within the NFT sector, DiGregorio mentioned that OpenSea 2.0 will likely launch in the next few months. “We’ve really been heads down on building OpenSea 2.0,” she said. “We are right now engaged in this trajectory to rebuild the actual architecture of OpenSea to make it easier to integrate new chains and to deploy new features.”DiGregorio shared that OpenSea now supports NFTs on the Sei network, along with assets on the BLAST blockchain.

“We would like to accelerate how quickly and easily we can deploy new features for users, creators and even for Web2 companies deploying on the platform. OpenSea 2.0 is something we are very excited about and it is coming in just a few months,” said Digregorio.

More Articles

Price Analysis
Shiba Inu Burns Push SHIB Price Over $0.00003, Analysts Predict Another Zero Going Down by 2025
Harvey Hunter
Harvey Hunter
2024-12-01 17:13:41
Altcoin News
Former Facebook Exec Claims Political Barriers Led to Libra’s Collapse
Ruholamin Haqshanas
Ruholamin Haqshanas
2024-12-01 17:00:00
Crypto News in numbers
editors
Authors List + 66 More
2M+
Active Monthly Users Around the World
250+
Guides and Reviews Articles
8
Years on the Market
70
International Team Authors