Nexo Announces U.S. Return During Bulgaria Event with Donald Trump Jr.

Crypto Regulation Regulation Trump Family
The announcement came during a high-profile event in Sofia, Bulgaria, on Sunday, where Donald Trump Jr. was the featured speaker
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Amin Ayan
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Crypto services firm Nexo Capital has revealed plans to reenter the U.S. market, marking a significant comeback two years after settling regulatory disputes with a $45 million fine.

The announcement came during a high-profile event in Sofia, Bulgaria, on Sunday, where Donald Trump Jr. was the featured speaker, according to a report from Reuters.

The conference, titled “Trump Business Vision 2025” and hosted by Nexo, brought together leaders from finance and technology to discuss global market trends.

Nexo to Reenter U.S. in Coming Months

Nexo co-founder Antoni Trenchev confirmed that the company is preparing for a return to the U.S. in the coming months.

He noted ongoing “constructive” discussions with regulators, including the U.S. Securities and Exchange Commission (SEC), though specific details remain undisclosed.

“We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.,” said Donald Trump Jr.

Trenchev clarified that Trump Jr. is not directly assisting Nexo’s regulatory navigation but is instead promoting broader crypto adoption in the U.S.

“He’s spreading the message that crypto is important to the United States and setting the stage,” Trenchev explained.

Nexo, headquartered in the Cayman Islands, exited the U.S. market following regulatory clashes over its crypto lending products, culminating in a multimillion-dollar settlement in early 2023.

The company’s decision to return coincides with a notable shift in Washington’s stance toward digital assets under President Trump’s administration.

Since taking office, President Trump has championed a more crypto-friendly regulatory environment, pausing SEC lawsuits against crypto firms and easing banking guidelines related to digital assets.

The Trump family itself is expanding its footprint in the crypto space through World Liberty Financial, where Trump Jr. serves as an ambassador.

Describing a “tectonic shift” in U.S. crypto policy, Trenchev emphasized that real progress is underway to position America as a hub for digital finance.

Nexo’s Sofia event, attended by figures like Israel’s Minister of Innovation Gila Gamliel, underscored the growing alignment between U.S. enterprise and global capital.

Nexo offers a range of crypto services, including trading, crypto-backed loans, and exchange platforms, positioning itself to capitalize on the evolving U.S. market landscape.

Crypto-Friendly Paul Atkins Sworn as SEC Chair

As reported, Paul Atkins was sworn in as Chairman of the SEC last week, marking a leadership shift that is being welcomed by the digital asset industry.

Under Atkins’ leadership, the SEC has already withdrawn or delayed several prominent cases against crypto firms.

The agency dropped its lawsuits against Coinbase and Cumberland DRW earlier this year, and a separate investigation into Uniswap Labs closed in February without enforcement action.

Last week, the agency also closed its investigation into CyberKongz, a prominent Ethereum-based NFT and gaming project, with no enforcement action taken.

More recently, the SEC announced it would not pursue further legal action against Richard Schueler, better known as Richard Heart, the founder of Hex, PulseChain, and PulseX.

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