New Society Launches Web3 Book “Decentralization, Please Save Culture”

Julia Smith
Last updated: | 2 min read

The digital world of Web3 physically came to life at the recent launch of New Society’s debut book, “Decentralization, Please Save Culture” at the NFT Factory in Paris.

An “overview of the ecosystem”

Described as a “mixed-reality journalism platform” that explores “the impact of technology on creative life,” New Society was founded by Dounia Sitayeb as an Instagram page dedicated to demystifying Web3. 

Sitayeb, who previously conceptualized creative campaigns in the advertising sector, longed to find a way to further break down the often “too technical” language of Web3.

“People couldn’t grasp it because there was nothing physical or tangible for them to have a connection with,”  Sitayeb says.

By blending both emerging digital media with more traditional physical media, New Society was able to provide an “overview of the ecosystem” in regards to Web3 while giving readers a sense of tactile connection to the content through the release of “Decentralization, Please Save Culture.”

150 voices join together

The book itself encapsulates a sprawling 500-page spread and features contributions from over 150 creatives from around the globe.

“With topics ranging from creator autonomy and cyberfeminism to the debate about AI within art, the book stands as a testament to the belief that creativity is at the core of everything we do, offering a fresh approach in a world overwhelmed by information,” reads a recent press release from New Society. 

With women grossly underrepresented across the Web3 Ecosystem, “Decentralization, Please Save Culture” explores what a more equitable and fair ecosystem would look like.

“The book itself is a testament that it’s possible,” says Sitayeb. “We are a collective of creatives who are passionate about decentralization and also really diverse in gender and identity.”

Exploring creativity

In part, the book makes the case for a global shift from the traditional top-down flow of information to a “circular flow” model that places community and peer-to-peer interaction above any set hierarchy, an emerging media framework the authors call the “New Society Model.”

“Decentralization, Please Save Culture is about looking at the innate feeling that makes us want to create and exploring how it expands with technology,” said Enrique Menendez, co-founder and editor-in-chief of New Society. “Whether it’s art or fashion, the way creativity proliferates has changed exponentially since the rise of the internet.”

Featuring more than 100 artists and 40 articles, “Decentralization, Please Save Culture” features work from notable creatives including Sasha Stiles, Agoria, Snowfro, Autoglyphs, Gordon Berger, Tyler Hobbs, and more. The launch itself offered an immersive experience for attendees with a quantum art installation by Horomox and a live painting by New Society co-founder, Clara Tournay.

Composed of a collective of innovators and artists, including The Sandbox founder, Sébastien Borget, New Society’s latest event is far from their last.

“We want to continue to provide experiences for our community with physical events,” says Sitayeb. “It’s very important for us to keep exploring and keep this creativity in a very real way.”

Courtesy: on Instagram