MicroStrategy Renames to Strategy with Bitcoin Logo, Reports Q4’s Largest BTC Acquisition

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Sujha Sundararajan

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Sujha Sundararajan

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February 6, 2025 01:03 EST

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Largest corporate Bitcoin holder MicroStrategy (MSTR) has been rebranded to ‘Strategy’, as the company’s primary focus is Bitcoin and AI. The company unveiled its new Bitcoin logo signifying its unique position as a BTC Treasury Company.

“Strategy is innovating in the two most transformative technologies of the twenty-first century – Bitcoin and artificial intelligence,” said Phong Le, President and CEO at Strategy.

The rebranding follows founder Michael Saylor’s teasing of a “Big strategy day” on Wednesday, prompting mass speculation among community. Under Saylor’s leadership, the company has been accumulating Bitcoin since 2020, spending over $20 billion to build its reserves.

In a separate announcement, Strategy reported its Q4 2024 financial results with a net loss of $670.8 million. The losses incurred as Strategy stacked an additional 218,887 BTC.

“The fourth quarter of 2024 marked our largest ever increase in quarterly Bitcoin holdings, culminating in the acquisition of 218,887 Bitcoins acquired for $20.5 billion, since the end of Q3,” Phong Le noted.

The company saw total revenue $120.7 million in the last quarter of 2024, which is a 3.0% decrease year-over-year.

Strategy Meets $20B in its $42B ‘21/21 Plan’

Strategy is targeting an annual dollar gain of $10 billion on its BTC holdings in 2025.

In 2023, MicroStrategy revealed a “21/21 Plan” to invest $42 billion in equity and fixed-income securities to fund additional Bitcoin acquisitions over three years.

“We have completed $20 billion of our $42 billion capital plan, significantly ahead of our initial timelines, while leading the digital transformation of capital in the financial markets.”

The company’s Bitcoin holdings currently sit at 471,107 BTC, priced at $46.06 billion at press time with the crypto valued at $97.78K. This marks Strategy the largest of any corporation globally to hold Bitcoins.

Before the earnings, Strategy announced that it had expanded its capital raising activities via perpetual preferred stock.

On Wednesday, the MSTR fell 3.3% to $336.70 and slumped 0.72% further, according to Google Finance data.