McDonald’s Metaverse Moves: 11 Trademark Applications for ‘Virtual Restaurant’ & Virtual Goods

Adoption Metaverse NFT Non-fungible tokens

Author

Ruholamin Haqshanas

Author

Ruholamin Haqshanas

About Author

Ruholamin Haqshanas is a contributing crypto writer for CryptoNews. He is a crypto and finance journalist with over four years of experience. Ruholamin has been featured in several high-profile crypto...

Author Profile

Share

Copied

Last updated: 

October 23, 2023

Why Trust Cryptonews

Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews

American fast-food behemoth McDonald’s is the latest major brand to make a move into the metaverse by filing no fewer than twelve trademark applications on February 4, eleven of which make direct references to virtual restaurants, cafes, concerts, and other virtual services, goods, and events.

Trademark attorney and founder of Gerben Intellectual Property Josh Gerben first brought up the applications on Twitter, pointing out 10 applications filed by the fast-food chain.

These filings indicate that the company many plan to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”

One of the filing applications requests to trademark “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens” (NFTs).

McDonald’s also included its McCafe brand in the Metaverse trademark application. The brand also seeks to trademark “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens.”

McDonald's is headed to the metaverse.

The company has filed 10 (TEN!) trademark applications indicating it plans to offer "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant featuring home delivery."#Mcdonalds #Metaverse pic.twitter.com/J9pK7EK9nl

— Josh Gerben (@JoshGerben) February 9, 2022

The move follows a broader trend within the industry where big tech and luxury companies are trying to get their share of the future digital world.

Just earlier this year, Walmart and Crocs filed trademark applications indicating that they plan to offer virtual goods, digital assets, and NFTs.

____

Learn more:
– Crypto Tech Trends in 2022: UX, Scalability, Metaverse Applications, and Bitcoin Integrations
– McDonald’s Happily Trolls Crypto Twitter – and the Responses Are (Darkly) Hilarious

–  McDonald’s, Starbucks, Subway May Take Part in Digital Yuan Tests – Reports
– What Coinbase CEO, Paris Hilton & McDonald’s Have in Common? NFT

– ‘Flurry’ of Walmart Patents Show Willingness to Embrace Crypto, NFTs and the Metaverse
– Apple’s Metaverse

– Microsoft Looks To Hybrid Work, Gaming To Boost Its Metaverse Coverage
– People ‘Will Spend 1 Hour a Day in Metaverse in Four Years’ Time, Predicts Gartner

– Shiba Inu Steps Into the Metaverse, LEASH Token Soars
– Chinese Local Gov’ts, Tech Firms Take Tentative Metaverse Steps