Atari Ventures Into NFTs, Blockchain To Boost Its Revenues

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Jaroslaw Adamowski

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Jaroslaw Adamowski

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June 26, 2023 06:58 EDT

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Legendary video game maker Atari has announced it is launching a blockchain division and exploring new opportunities in non-fungible tokens (NFTs), among others. The company plans to use blockchain technology to develop games and a cryptocurrency that players could spend on virtual items.

Most recently, Atari made ETH 47.582 (USD 95,000) through an auction of NFTs that are 3D models of the Centipede game cartridge once offered for the company’s Atari 2600 console. The Atari Capsule Collection was created in partnership with blockchain gaming business Animoca Brands and its digital collectibles offshoot Quidd.

Atari said in a statement it has seen “a tremendous amount of success in licensing the Atari-related brands for the use in NFTs” and it anticipates the trend will play an increasing role in its licensing strategy in the upcoming years.

With this in mind, all Atari products and services related to the blockchain business will be grouped into the division “to focus on the immense possibilities of crypto and blockchain-enabled games,” the company said. The company is also opening a second division, Atari Gaming.

Atari rose to prominence on the turn of the 1970s and 1980s, securing popularity among gamers with titles such as Space Invaders, Pac-Man, Asteroids, and Missile Command, among others. The so-called video game crash of 1983 triggered the sale of the company’s home console and computer divisions. However, after years of financial woes, the last years have allowed Atari to benefit from the video game nostalgia which brought some of its retro properties back into the spotlight.

“The Atari brand is alive, more than ever, and this organization in two divisions will help us adapt to the changes in our business line,” said Frédéric Chesnais, CEO and a major shareholder in Atari.
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