NHL Launches NFT Collectible Platform

Last updated:
Author
Author
Julia Smith
About Author

Julia is an experienced editor with a passion for covering a wide variety of beats. She loves all things politics and regularly covers regulatory updates on emerging technology here for Crypto News.

Last updated:
Why Trust Cryptonews
Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews

The National Hockey League launched their digital collectible platform, NHL Breakaway, to the public on Wednesday, November 15th, in collaboration with the National Hockey League Players’ Association (NHLPA), NHL Alumni Association (NHLAA), and end-to-end NFT platform, Sweet.

A “groundbreaking partnership”

The digital collectible marketplace promises to be a hub where hockey enthusiasts can “collect, gift, trade, display and participate in set collections and challenges to earn exciting rewards,” according to a recent press release.

“In this groundbreaking partnership, we’re not just launching a platform; we’re forging a new era where gamified and social digital collectibles become a bridge to unforgettable experiences in the sport you love,” said CEO of Sweet, Tom Mizzone.  

The NHL Breakaway platform has a variety of unique features, including a trade lounge, public profile customization, and gamification incentives where fans can earn real-life NHL experiences. 

“By collaborating closely with the League and the Associations, we’ve harnessed the power of the NHL’s extensive archive of iconic hockey highlights and integrated cutting-edge gamification, redefining the very essence of collectibles and offering fans a timeless journey through hockey’s most unforgettable plays, players and teams –  the ones we’ve witnessed and those yet to come,” stated Mizzone.

Limited release

Currently, the platform is offering a series 1 starter pack retailing at $19 With six highlights per pack featuring notable players like Jack Eichel, Luke Hughes, Elias Pettersson, and more, the NHL Breakaway starter pack is limited to 5,000 available units and is only available through September 2024.

“NHL Breakaway is an unparalleled digital experience,” said David Lehanski, NHL Executive Vice President of Business Development & Innovation. “The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game – such as a shot clanging off the goal post – bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”

Fan-centered digital experiences

Originally announced in June 2022, the launch of NHL Breakaway follows its April 2023 beta release, where early adopters of the program dubbed “founding fans” provided constructive feedback to further enhance fan experience on the platform.

Previously, Sweet has launched NFT collections with a number of high-profile clients, including Macy’s, the New York Knicks, Kia, and Old Navy.

“The team at Sweet has worked tirelessly to build NHL Breakaway into a game-changer for hockey fans and collectors,” said Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA. “This evolving platform will showcase the amazing talents of NHL players to a worldwide fanbase in a fun and interactive way.”

Further collectible opportunities on the NHL Breakaway platform have yet to be announced.

More Articles

Price Analysis
$TRUMP Pumping Over 20% This Week: Presidential Memecoin Back for Good?
Arslan Butt
Arslan Butt
2025-02-15 15:26:50
Price Analysis
Study Predicts Bitcoin Surge to $1M by Early 2027: Is That Possible?
Arslan Butt
Arslan Butt
2025-02-15 14:45:43
Crypto News in numbers
editors
Authors List + 66 More
2M+
Active Monthly Users Around the World
250+
Guides and Reviews Articles
8
Years on the Market
70
International Team Authors