NBA, MLB, E-sports, And Now Bündchen & Brady Join FTX's Marketing Team
US-based model, activist, and businesswoman Gisele Bündchen and American football star Tom Brady have taken an equity stake in crypto derivatives exchange FTX and will become its ambassadors, working on the charitable side of the business as well.
The company said that the couple entered a long-term partnership with West Realm Shires Services Inc., FTX Trading Limited, and Blockfolio Inc., the companies behind FTX.US, FTX.com, and Blockfolio, respectively - collectively referred to as 'FTX'.
As part of the deal - described as another example of the crypto and digital asset industry gaining credibility and acceptance outside of crypto and finance spheres - both Bündchen and Brady will be taking an equity stake in FTX Trading Limited and both will receive crypto. The amounts haven't been disclosed.
Furthermore, Brady will serve as an Ambassador for FTX, being responsible for "elevating all FTX brands to a new audience through a variety of initiatives." Meanwhile, Bündchen will become FTX's Environmental and Social Initiatives Advisor, playing "a key role in driving forward existing initiatives such as reducing FTX's carbon footprint and promoting equality and diversity."
The duo will work with FTX CEO Sam Bankman-Fried on the charity side of the deal, and both the celebrities and the platform committed to providing an annual multi-million contribution to charity throughout the duration of the partnership. Bündchen will be working with the FTX group on choosing the charities based on the amount of positive impact they'd have, said the press release.
Brady shared that "this particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet."
The announcement added that FTX will "help guide" the couple through their ongoing education on this asset class, adding that they have opened their Blockfolio accounts to invest and trade crypto.
Meanwhile, FTX has been strengthening its marketing efforts with a deal with Major League Baseball earlier this month, also renaming the Miami Heat’s National Basketball Association stadium to FTX Arena, and securing a USD 210m deal in e-sports.
As reported, FTX will be valued at USD 20bn with the completion of the upcoming funding round, while just a year ago, it was valued at USD 1bn.
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