Luxury Brand Protocol Arianee Set to Launch New Polygon CDK-Powered Chain

Layer-2 NFTs Polygon
Ad Disclosure
Ad Disclosure

We believe in full transparency with our readers. Some of our content includes affiliate links, and we may earn a commission through these partnerships. However, this potential compensation never influences our analysis, opinions, or reviews. Our editorial content is created independently of our marketing partnerships, and our ratings are based solely on our established evaluation criteria. Read More
Last updated:
Ad Disclosure
Ad Disclosure

We believe in full transparency with our readers. Some of our content includes affiliate links, and we may earn a commission through these partnerships. However, this potential compensation never influences our analysis, opinions, or reviews. Our editorial content is created independently of our marketing partnerships, and our ratings are based solely on our established evaluation criteria. Read More
Author
Julia Smith
Author Categories
About Author

Julia is an experienced editor with a passion for covering a wide variety of beats. She loves all things politics and regularly covers regulatory updates on emerging technology here for Crypto News.

Last updated:
Why Trust Cryptonews
Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews
Ad DisclosureWe believe in full transparency with our readers. Some of our content includes affiliate links, and we may earn a commission through these partnerships. Read more

Arianee, the Web3 ownership infrastructure behind several global luxury brands, has announced its plans to unveil a brand new layer 2 built on Polygon “to leverage the full potential of digital product passports (DPPs) and engagement tokens at scale,” according to a February 22 Polygon press release.

Arianee Scales with Polygon: Enhanced Luxury Experiences

Arianee’s

latest layer will allow clients of the company including Mocler, Mugler, and Audemars Piguet to release their own DPPS and loyalty tokens.

“We have been early believers in the Polygon ecosystem, and worked on mainnet with many of our clients,” Arianee’s CEO and Co-Founder Pierre-Nicolas Hurstel said. “Today, our decision to build a powerful L2 appchain powered by Polygon CDK allows us to take another momentous stride toward building blockchain-based solutions where performance, scalability, and connectivity are the norm.”

An In-Depth Look at DPPs and Engagement Tokens

According to Web 3 Protokol, DPPs “are a tool for collecting and sharing product data throughout its entire lifecycle.” DPPs have gained notoriety in recent years for their utility in tracking sustainability across governments and organizations.

Most recently, the European Union (EU) announced its plans to move forward with DPPs, with regulation expected to become finalized in 2024 and implementation beginning in the following years.

Use cases for the emerging technology include preventing counterfeit products, authentication of ownership, traceability, and increased transparency between consumers and participating brands, among others.

According to the press release, the Arianee protocol has minted “more than 1.7 million DPPs and engagement tokens” since 2018. Data from Polygon’s website alleges that “tokenized rewards represent a new frontier in customer engagement and loyalty strategies” by “leveraging blockchain and tradability to make rewards more engaging, dynamic, and valuable.”

Most recently, luxury watch brand Breitling launched their own NFTs for customers to ensure proof of ownership as well as unlock access to premium services.

The Future of Branding With Polygon CDK

“We believe that Polygon CDK holds the potential to revolutionize industries far beyond the realms of crypto and finance,” Polygon Labs CEO Marc Boiron said. “We are happy to see Arianee, a platform working with some of the finest global brands on real-life use cases, start building with Polygon CDK.”

Arianee and Polygon are slated to host a joint dinner with their layer 2 announcement at NFT Paris on Thursday. Updates regarding the project can be found at Polygon’s development blog.

More Articles

DeFi News
From $10K to $75K: How Dave Portnoy Pumped and Dumped a Meme Coin on His Followers
Hassan Shittu
Hassan Shittu
2025-02-07 23:50:53
DeFi News
Donald Trump’s World Liberty Financial Set to Create Strategic Crypto Reserve: Report
Julia Smith
Julia Smith
2025-02-07 23:19:22
Crypto News in numbers
editors
Authors List + 66 More
2M+
Active Monthly Users Around the World
250+
Guides and Reviews Articles
8
Years on the Market
70
International Team Authors