Ledger Launches ‘Ledger Flex’ and New App for Tenth Anniversary

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Tanzeel Akhtar

Journalist

Tanzeel Akhtar

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Tanzeel Akhtar has been covering the cryptocurrency and blockchain sector since 2015. She has written for the Wall Street Journal, Bloomberg, CoinDesk and Bitcoin Magazine.

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July 26, 2024 11:15 EDT

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Crypto hardware firm Ledger, said it is launching a second new product this year, the Ledger Flex wallet, during its tenth anniversary.

Ledger, is a French unicorn firm valued at $1.4 billion, and sells hardware cryptocurrency wallets, said this latest launch is being sold for a more reasonable price at $249.

The firm said the wallet includes Ledger’s security key, which allows users to approve logins without having to pull up their password or use a less secure 2FA.

The latest Ledger Flex launch is partnered with Ledger Live, the omni-chain companion app, which allows users to connect with their Ledger device.

“With growing digital ownership and AI fakes, digital asset security, proof-of-humanity, and proof-of identity is more crucial than ever. Ledger Stax and Ledger Flex are the secure touchscreens to go with the insecure touchscreen in your pocket,” said Ian Rogers, chief experience officer at Ledger.

Ledger Secures More Than 20% of World’s Digital Assets

“After a decade of setting the standard for security and self-custody in crypto and digital assets, I’m proud to say we’re raising the bar again,” says Pascal Gauthier, chairman and CEO of Ledger in a press release.

“Ledger devices already secure more than 20% of the world’s digital assets, and our new secure touchscreen category will make self-custody more accessible than ever before for more consumers and enterprises,” said Gauthier.

Delays Around Latest Ledger Stax Devices

Earlier this year, the firm launched Ledger Stax to mark a new generation of Ledger hardware, featuring secure E Ink touchscreen displays powered by Ledger’s Secure OS.

Ledger only began shipping its latest Ledger Stax devices in May, nearly 18 months after their initial announcement. Collaborating with Tony Fadell, one of the key designers behind the iPod, Ledger has introduced an updated wallet featuring an E-Ink display.

The prolonged delay in shipping the hardware wallet at the time was attributed to the company potentially overpromising on the design front. The curved E-Ink display incorporated in the Ledger Stax proved more challenging to produce at scale than anticipated.