Illuvium and Samsung Partner for Immersive Gaming Experience

Jimmy Aki

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Jimmy Aki

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Jimmy has nearly 10 years of experience as a journalist and writer in the blockchain industry. He has worked with well-known publications such as Bitcoin Magazine, CCN, and Blockonomi, covering news...

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August 9, 2024

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On August 8, blockchain-based game developer Illuvium announced a strategic partnership with Samsung. The collaboration, set to debut at the upcoming Gamescom 2024 event, will see Illuvium featured at the Samsung booth to showcase the future of next-generation gaming.

Bringing Illuvium to Samsung’s Web3 TVs

According to an official press release, the partnership signifies a major step forward in the convergence of digital art, gaming, and home entertainment.

This collaboration makes Illuvium accessible to a global audience through Samsung’s innovative Web3TVs, enabling players to showcase their Illuvials, weapons, and suits in greater detail.

In an exclusive discussion with CryptoNews, Illuvium CEO and Co-founder Kieran Warwick said,

“We’re thrilled to partner with Samsung, a leader in innovation, to bring the immersive world of Illuvium directly to millions of living rooms around the globe. This collaboration marks a significant step forward in making the Metaverse more accessible, merging cutting-edge gaming experiences with the latest digital display technology. Together, we’re not just showcasing our games—we’re redefining how people interact with digital art and the virtual world.”

At Gamescom, attendees can demo all three of Illuvium’s interconnected games, Overworld, Arena, and Zero, at the Samsung booth.

This will provide an opportunity for players to explore the breathtaking innovation of Illuvium, which showcases their tactical skills in PvP matches and build cities through collaborative and competitive interactions.

Additionally, attendees will have the chance to win exciting prizes, including 10 GEN3RATOR NFTs – Samsung’s latest innovative digital tool that unlocks exclusive features on the company’s Web3 Roadmap.

This recent partnership is one of the series of strategic collaborations that Illuvium has had concerning Web3 gaming.

In December 2023, the game developer partnered with Global Esports Powerhouse Team Liquid to explore and test Illuvium’s new auto battler game Illuvium: Arena‘s competitive modes.

The GEN3RATOR Campaign and Similar Illuvium Collaboration in the Web3 Gaming Sector

The partnership between Illuvium and Samsung also includes the GEN3RATOR campaign, a cornerstone initiative designed to merge the two communities and significantly increase its exposure.

The campaign aims to potentially reach hundreds of millions of Samsung customers through extensive marketing channels, marketplaces like OpenSea, and various PR outlets

Samsung has selected key Web3 partners for the TX1 campaign, with the game developer being one of only two gaming partners.

“The GEN3RATOR campaign is a testament to the power of this collaboration,” Warwick said. “By combining the Samsung and Illuvium communities, we’re poised to expand our reach and impact in unprecedented ways.”

In a similar event, Illuvium recently announced a partnership with Illuvidata, a leading provider of advanced data and analytics tools for the ecosystem.

The partnership, which was first unveiled on April 29, aims to deliver a host of benefits for its growing community of players, particularly to enhance their overall gaming experience and unlock new avenues for growth and exploration within the ecosystem.

A recent AMA video hosted by Illuvidata’s Excelsor, which featured notable figures like Warwick, co-founder of Illuvidata, pro players, and content creator Viper, highlights the growing influence of Illuvium in the web3 gaming space.

Updated article:
“UPDATE (August 9, 2024)

The old quote was replaced with an exclusive quote from the Co-founder.”