Eric Trump Teases New Crypto Real Estate Initiative for Lending and Borrowing

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Sujha Sundararajan

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August 15, 2024

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Donald Trump Jr., on Wednesday, has hinted to launch a new crypto initiative, involving a digital real estate. He teased the upcoming project in an interview with the New York Post. Eric Trump, the son of GOP presidential nominee Donald Trump and the executive VP of the Trump Organization, confirmed the publication that there would be a digital real estate launched soon.

“It’s equitable. It’s collateral anyone can get access to and do so instantly. I don’t know if people realize what a shake up that is for the world of banking and finance. I hope we can help change that.”

He stressed the immense potential in burgeoning technologies like crypto, adding that it is an accelerant to the US economy. He suggested that the new initiative would let people lend or borrow funds through it.

Eric Trump noted that half of the country’s population remain unbanked as they are rejected most loans.

“But with this technology they could have the ability to almost instantaneously be approved or denied from a lender based on math, not policy,” he added. “Money could be in their account in minutes, not months.”

He said, there has to be serious changes in the financial sector, to keep the economy moving.

“At some point I think we all want some form of financial independence. A world where we don’t have to play by the big bank’s playbook. That day’s coming soon.”

Eric Trump did not disclose the details of the crypto real estate initiative, but added that he would reveal the “moment everything is final and ready to go.”

Eric Trump Has “Fallen in Love” With Crypto/DeFi

Trump Jr. had previously posted on X last week that he had “truly fallen in love with crypto/DeFi.” At the time, he hinted that there would be a big announcement soon.

He further added in a follow-up announcement that DeFi “is the future – don’t get left behind.”

“We are about to shake up the crypto world with something HUGE,” he wrote.