Crypto Exchange OKX Signs $70 Million Deal to Become Official Sleeve Sponsor of Manchester City

The crypto exchange OKX has signed a sponsorship deal with the English football club Manchester City to become its “official sleeve partner.”

The new sponsorship deal marks an expansion of OKX’s existing deal as Manchester City’s “Official Training Kit Partner” for the 2022 to 2023 season, an announcement from Manchester City on Friday said.

As part of the expansion, the OKX logo will be visible on the left sleeve of both the men’s and women’s first team, and the logo will also remain on the teams’ training kits as before.

Bringing Web3 ‘closer to the game’

The news of the signing was shared by Manchester City on Twitter, with the football club calling for Web3 technology to be brought “closer to the game and continue innovating together.”

We’re proud to announce that @okx is now our official sleeve partner 🤝

Let’s bring #Web3 technology closer to the game and continue innovating together 💙

Learn more ➡️ https://t.co/MlxK1QtgpI

Better Future: Game On! #OKXManCity | #ad pic.twitter.com/SG9Z0DPRMz

— Manchester City (@ManCity) June 30, 2023

Similarly, OKX also tweeted about the new sponsorship deal, saying it is “ready to innovate & empower fans through the power of Web3 tech meeting Football.”

OKX Chief Marketing Officer @Haider Rafique, @Mancity CEO Ferran Soriano, & club legend Gael Clichy welcome a new era of the partnership as #OKX becomes Official Sleeve Partner 💙🖤

Ready to innovate & empower fans through the power of #Web3 tech meeting Football 🤩#OKXManCity pic.twitter.com/BX8etMqJwM

— OKX (@okx) June 30, 2023

According to the announcement from Manchester City, the partnership with OKX has already helped introduce the exchange “to millions of football fans around the world.”

Many of the fans have also taken part in Web3 experiences such as the OKX Collective, a type of metaverse where fans can meet and interact with football players virtually, the team said.

“We are very proud to have OKX represented on the sleeve of the Manchester City shirt,” Ferran Soriano, CEO of City Football Group, said in a statement.

He added that OKX has already made “great Web3 experiences” for Manchester City, and noted that there “will be many more to come.”

“This is a very exciting partnership,” the football team’s CEO said.