Crypto.com Partners with PSG Soccer Team for Early Access to Blvck Paris Fashion Collab NFTs
In a fusion of sports, fashion and crypto, major crypto firm Crypto.com has teamed up with Paris Saint-Germain F.C. and Blvck Paris for an exclusive collaboration, offering fans early access to a highly anticipated fashion collection through non-fungible tokens (NFTs).
Paris Saint-Germain, a leading soccer club, and Blvck Paris, an avant-garde fashion brand, have together unveiled a unique collaboration that showcases not just physical apparel, but also a digital fashion drop through hosted exclusively on the Crypto.com marketplace.
β« πππππΒ π±Β πππ π΄π΅ is officially LIVE! https://t.co/1zo3U8ERDl pic.twitter.com/5xUoxFiezN
— Blvck Paris (@BlvckParis) November 15, 2023
The NFTs are already available for sale on the Crypto.com platform, with 1,000 NFTs, priced at $50 each, set to be released.
As of press time on Thursday, 680 packs were left in stock.
Notably, 10% of these NFTs are special edition collectibles that grant holders the privilege of redeeming a box of physical items from the collaborative fashion collection.
All NFTs are minted on the Cronos chain, a blockchain supported by Crypto.com.
The physical fashion items are slated for release next week.
What is Paris Saint-Germain’s crypto strategy?
The collaboration builds on Paris Saint-Germain’s strategic moves into the crypto space, including the launch of a crypto fan token in collaboration with Socios.com.
The club has previously engaged with NFTs, distributing artificial intelligence (AI)-generated posters through Crypto.com, despite regulators in countries like the UK warning soccer clubs against the use of fan tokens and NFTs.
One of the clubβs stars, Kylian MbappΓ©, further extends the club’s reach into the NFT space as a brand ambassador for Sorare, an NFT fantasy soccer game.
