Amazon Prime’s NFT Treat: Free In-Game NFTs for Players

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Jai Pratap

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Jai Pratap

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Jai serves as the Asia Desk Editor for Cryptonews.com, where he leads a diverse team of international reporters. Jai has over five years of experience covering the web3 industry.

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August 10, 2023 05:56 EDT

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Amazon is offering its 170 million prime subscribers the ability to claim exclusive in-game non-fungible tokens (NFTs) from popular blockchain games such as Mojo Melee and Blankos Block Party (BBP).

As of August 9, Amazon Prime members are being offered a wide collection of NFTs, each conferring distinctive benefits or characters within specified games, including BBP and Mojo Melee via its gaming portal. 

Blankos Block Party, a collaborative endeavor between Mythical Games and Third Kind Games, boasts a multiplayer environment characterized by customizable avatars and an immersive world, brought to life through a distinctive black vinyl art style. 

Playable NFTs within this game can be profitably traded, forming the basis of a play-and-earn economy. 

Notably, BBP holds the distinction of being the pioneer web3 game to debut on the Epic Stores platform.

Amazon Prime Users Can Access an Array of NFTs

Among the array of NFTs available, Amazon Prime subscribers can gain access to the Twilight Strix Blanko NFT from BBP. 

This NFT is imbued with the ability to wield the energy of the new moon against malevolent forces. Another offering is the Midnight Crest Helmet NFT, a legendary headpiece designed to cleave through the darkness with finesse.

Players of Mojo Melee, a tactical game inspired by deck-building strategies, can acquire the Gwyn Rockhopper Champion & Ore Bundle NFT. 

This particular NFT embodies Gwyn Rockhopper’s enigmatic persona, renowned for her capricious magic and cunning tactics. 

The Amazon Prime Gaming and Mystic Moose collaboration launched Mojo Melee in early August, promising subscribers an ongoing stream of monthly in-game items, including Spellstones and currency packs. 

Additionally, participants are privy to sought-after digital collectibles, featuring novel champions and skins. 

These digital collectibles, minted on the Polygon blockchain, can also be exchanged for monetary value within appropriate marketplaces.

Amazon Speculated to Launch NFT Marketplace

This unveiling of Amazon’s NFT offering for Prime Subscribers, while anticipated, underscores the company’s strategic interest in the technology. 

Earlier murmurs in March hinted at Amazon’s intention to integrate NFTs linked to tangible assets, and speculation about an NFT marketplace has also circulated, although no official confirmation has surfaced.

In recent times, Amazon further demonstrated its commitment to the blockchain ecosystem by augmenting its Amazon Web Services (AWS) with new tools—dubbed “Access” and “Query”—enabling developers to swiftly deploy decentralized applications. 

These additions have been seamlessly integrated into the Amazon Managed Blockchain (AMB) service, extending Amazon’s support for blockchain-based innovation.

In essence, Amazon’s decision to extend in-game NFTs to its Prime subscribers bolsters the blockchain gaming domain, signaling a notable nod towards the potential of NFTs and their application within immersive virtual worlds.