Google Updates Crypto Ads Policy, Clarifies Rules for Blockchain Games

Google
Last updated:
Author
Author
Sujha Sundararajan
About Author

Sujha has been recognised as 🟣 Women In Crypto 2024 🟣 by BeInCrypto for her leadership in crypto journalism.

Last updated:
Why Trust Cryptonews
Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas - from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews
Source: Pixabay

Search engine behemoth Google has revised its advertisement policy on cryptos, allowing blockchain-based non-fungible token (NFT) ads, as long as they adhere to ad requirements and do not advocate gambling-related content.

The revised crypto update will allow advertisers offering NFT games to promote products and services such as purchase of in-game items like virtual apparel for a player’s characters, weaponry, or armor with better stats used in a game to enhance a user’s experience.

Beginning September 15, 2023, advertisers offering NFT games that do not promote gambling-related content may advertise those products and services.”

However, Google will continue to prohibit game ads where players can wager or stake NFTs to win cryptos or other NFTs. The update further said that simulated casino games that reward NFT will remain banned and advertisements that promote NFT-integrated “real money gambling” will not be allowed.

Crypto Ad Ban Lifted?

Google banned any crypto-related advertising across its online platforms in 2018, citing the potential for consumer harm. Scott Spencer, Google’s director of sustainable ads, said at the time that the business would continue to treat cryptos with “extreme caution.”

However, in 2021, the Mountain View, California-based company partially lifted the ban, allowing advertisers that offer “cryptocurrency exchanges and wallets targeting the United States,” provided they registered with the US FinCEN or a federal chartered bank entity.

The latest relaxation over blockchain-related ads reflects the growing trend of NFT gaming, with more investors pumping capital into development and esports, getting their voices heard for experiences that could have been previously unavailable.

The ad policy amendment further said that NFT-related gaming advertisers “will need to comply with the Gambling and games policy and receive the proper Google Ads certification.”

It also reminded advertisers to comply with the local laws for the region that the ad is intended to target. “This policy will apply globally to all accounts that advertise these products,” the update added.

Advertisers that violate the policy change will first receive a warning, at least 7 days, before account suspension.

More Articles

Opinions
Opinion: Crypto Has a Trust Problem—Here’s How We Can Fix It
Mona El Isa
Mona El Isa
2025-02-16 18:08:06
Features
Coinbase Just Made Huge Predictions on Crypto’s Future
Connor Sephton
Connor Sephton
2025-02-16 18:03:15
Crypto News in numbers
editors
Authors List + 66 More
2M+
Active Monthly Users Around the World
250+
Guides and Reviews Articles
8
Years on the Market
70
International Team Authors