CoinDCX Launches Crypto Learning Campaign to Educate 160 Million Investors

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Sujha Sundararajan

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Sujha Sundararajan

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Sujha has been recognised as 🟣 Women In Crypto 2024 🟣 by BeInCrypto for her leadership in crypto journalism.

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Last updated: 

November 10, 2024

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Indian crypto exchange CoinDCX is launching a crypto learning campaign to educate Indian investors on essential investment knowledge.

Through the initiative dubbed ‘Learn Karo, Crypto Karo’ the exchange aims to reach 160 million investor community, including more than 5 million traders engaged in equity.

The initiative would “empower Indian investors with essential knowledge before venturing into crypto investments,” read a release shared with Cryptonews.

Though India boasts a strong investor community, many remain hesitant to consider investing in crypto, the company noted. This could be due to lack of understanding of the emerging asset class.

Prashant Verma, CoinDCX’s CMO, told Cryptonews that many curious crypto investors fear ‘messing up’ when it comes to investing.

“This hesitation largely stems from a lack of understanding of the asset class,” he said in an email response.

“We aim to be the trusted ‘Crypto Coach,’ simplifying the complexities and empowering users with the knowledge they need to make well-informed and assured decisions.”

CoinDCX Steps Up as ‘Crypto Coach’

The initiative will dive into the essentials of crypto with content covering basics, fundamental analysis, technical analysis and trading strategies.

“Our platform prioritizes education, offering extensive modules that cover everything from the basics of crypto to advanced trading strategies and even topics like taxation,” Verma noted.

The exchange will also host community events and interactive webinars and provide learning resources for ‘holistic’ crypto education.

CoinDCX already has the ‘DCX Learn’ crypto education platform, which provides student-friendly, hands-on educational content on crypto.

Besides, the exchange will feature ambassadors recognized as coaches in their respective fields, aligning with CoinDCX’s education mission.

The campaign will be initially endorsed by a popular Indian cricket player Gautam Gambhir, the exchange wrote. The platform may consider bringing on additional ambassadors in the future who commit to learning and responsible investing, Verma added.

Trump’s Pro-Crypto Stance Could ‘Significantly Impact’ Indian Crypto Landscape

Speaking to Cryptonews on the ramifications of Trump’s recent win in the 2024 US Presidential elections, Sumit Gupta, Co-founder, CoinDCX said that his pro-crypto stance could have a notable impact on the Indian soil.

With Trump’s win, crypto will gain heightened legitimacy, boosting market confidence and making it more appealing to Indian investors.

“A U.S. move toward favorable crypto regulations might encourage other nations, including India, to adopt a more balanced regulatory approach, potentially easing restrictions.”

Further, Gupta emphasized how Trump’s administration would attract international investments and partnerships. This would accelerate innovation and growth, thus having positive repercussions on India’s crypto ecosystem.