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Ethereum Needs To Clean Its Value Proposition – Coinbase

Sead Fadilpašić
Last updated: | 3 min read

While ethereum (ETH) outperformed and was more volatile than bitcoin (BTC) in 2020, and as decentralized finance (DeFi) is expected to expand it further, the ETH community still needs to try harder in clarifying the Ethereum narrative, according to major crypto exchange Coinbase.

Source: Adobe/Myst

Ethereum’s “design properties, value propositions and potential future states are less widely understood by the market,” the company said in their 2020 in review report.

While bitcoin is now mostly seen as digital gold, Coinbase stressed that there is “the need for the [ETH] community to settle on a clearer, simpler narrative that can be easily understood by newcomers.” This project’s narrative is still evolving and the company expects to see it form in the coming years.

Meanwhile, Ethereum’s story is convoluted, they said, with investors evaluating the potential value of network’s future use cases, how gas fees may correlate with such usage and drive demand for the ETH token, and Ethereum’s supply and issuance schedule.

Just recently, as reported, popular generalist investor and bitcoin investing app Swan Bitcoin advisor, Lyn Alden, also described Ethereum as an unfinished product with changing core underlying mechanics and a changing monetary policy.

While most institutional clients bought bitcoin in 2020, said Coinbase, “a growing number” of them also took a position in ETH. The case for owning Ethereum the exchanges’ clients give most often is a combination of:

  1. its evolving potential as a store of value,
  2. and its status as a digital commodity that is required to power transactions on its network.

Furthermore, many clients see DeFi as one of the most important growth developments for Ethereum, finding that DeFi has “long-term potential to reinvent financial products and services with open-source, decentralized software, and that Ethereum may become the primary settlement network underpinning this new financial system.”

Many of the clients also find that sharding, which will come as part of the Ethereum 2.0 rollout, will be only a temporary or partial solution for scalability issues, and that expanding throughput capacity will remain “a constant battle.”

In 2020, the daily rate of on-chain Ethereum transactions accelerated, moving from 467,000 on January 1 to 1.16m on December 31, reflecting the network’s growing DeFi and stablecoin activity, said Coinbase.

The total value locked in DeFi is currently USD 25.33bn, and there is 7m locked ETH (USD 930m). Jeremy Allaire, CEO of crypto financial services firm Circle, estimates that DeFi will only grow further.

Meanwhile, Galaxy Digital CEO Mike Novogratz sees a new price target and all-time high for ETH to hit – USD 2,600 – though the time frame is unclear.

That said, Galaxy Digital will be launching the Galaxy Ethereum Fund, a new fund focused on ETH, enabling institutions to gain exposure to the world’s second largest crypto. The Fund will invest directly into ETH, it will be priced based on the Bloomberg Galaxy Ethereum Index, and the assets will be held in custody by crypto exchange Gemini, they said. Additionally, the company will offer two institutional funds for onshore and offshore investors.

ETH outperformed BTC in a month and a year – 107% to BTC’s 17%, and 702% to BTC’s 274%, respectively – but it has also been more volatile, which can partly be explained by its shorter life and smaller market capitalization compared to bitcoin (USD 152bn vs. USD 599bn), according to Coinbase. At 11:25 UTC Tuesday morning, ETH was trading at USD 1,329, having decreased following yesterday’s all-time high. It dropped 5% in a day and 4.6% in a week. Meanwhile, bitcoin dropped 3% in a day and 13% in a week to USD 32,205.
Learn more:
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