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Saudi Arabia Rolls Out Metaverse Initiative to Celebrate Cultural Heritage

David Pokima
Last updated: | 2 min read
Saudi Arabia Rolls Out Metaverse Initiative to Celebrate Cultural Heritage

The Saudi Arabian government has launched a metaverse platform to display the country’s cultural heritage, including history, arts, and crafts.

The Saudi Press Agency recently announced the launch of the metaverse initiative, which is supported by Artificial Intelligence (AI) and Generative Media Intelligence.

Saudi’s new metaverse will see users explore the country’s cultural heritage through digital means by participating in simulated activities.

Poised to create faster and more relative virtual worlds, Saudi authorities partnered with droppGroup and droppPhygical utilizing HyperLedger Fabric 2.5 blockchain technology to make the metaverse experience.

The platform invites the audience to share the country’s heritage with new markets. Unlike traditional touring markets, users can explore the country’s historical sites through digital models.

Leveraging Web3 models, global users can now partake in the cultural heritage, benefiting from the continued adoption of digital technologies in the region.

Celebrating Founding Day with Saudi Arabia’s Metaverse

According to authorities, the metaverse initiative will incorporate cultural shows, music, dance, and crafts events. Notably, the history walk, games for user engagement, and other activities are significant highlights of the release.

The Saudi Arabia Founding Day, an event that shows the country’s history down to 1727, was streamed on the Metaverse platform.

This cross-platform compatibility embodies the Ministry of Culture’s commitment to inclusivity, enabling a diverse global audience to explore and engage with the rich history of Saudi culture.

The metaverse can be accessed through devices like laptops, Virtual Reality (VR) headsets, and mobile phones.

Middle East’s Web3 Strategy Attracts New Companies

Saudi Arabia has looked to explore digital alternatives to diversify economic sources and stimulate Web3 growth.

Last year, Saudi Arabia reportedly invested $50 million in metaverse firm Animoca as it plans to become a blockchain hub in the region.

NEOM, the country’s project, partnered with Animoca to develop digital initiatives. While $25 million was given as convertible notes to the company, another $25 million was used to purchase shares in the metaverse firm.

Majid Mufti, the CEO of NEOM Investment Fund, lauded the partnership as bringing the appropriate Web3 architecture to the foreground.

We are excited to partner with Animoca Brands to support the development of Neom’s digital infrastructure. Web3 technology and infrastructure development will not only be an important foundation of Neom’s tech stack and architecture but also has the potential to revolutionize global industries.”

The Middle East has recorded massive investment in Web3 since the start of 2023, with major jurisdictions competing to become the Web3 hub for digital investments in the region.

Dubai has seen Web3-based firms trickle into its local market after it launched a plan to give firms a 90% license subsidy. Furthermore, the region awarded a web3 license to the AYA platform, a crypto-friendly firm to support conservation and nature credits.