Oleg Fomenko, Co-Founder of Sweat Economy, on the Movement Economy and Sweatcoin

Oleg Fomenko is the Co-Founder of Sweat Economy, which is establishing the movement economy by realizing the value of physical activities and rewarding all forms of movement. Nine years prior to the conception of Sweat Economy, Oleg co-founded Sweatcoin, a digital currency backed by physical movement within the Sweat Economy ecosystem. Oleg has more than 15 years of experience as an entrepreneur. As founder of bloom.fm, he spearheaded a £16M funding raise, attracting 1.2 million registered users in the UK and offering the world’s first £1 per month subscription service. He has a wealth of experience in the areas of propositions, strategy development, consultancy, and brand management. A serial entrepreneur, Oleg has been described by clients as a “true creative visionary” and is particularly interested in the areas of health, civil rights and social action, human rights, economic empowerment, and education. In this conversation, we discuss: - The founding story of Sweatcoin - Sweat Economy's DeFi structure - Historical instability of the move-to-earn industry - Decentralized governance - Sweatcoin - Ripple Ruling - Measurability tech = improving health and fitness - How Move-To-Earn can lower long-term healthcare costs - Protecting data privacy in the fitness industry - Near ecosystem