11 Oct 2022 · 10 min read

Upgrading a Web2 casual game into GameFi in under 7 days and acquiring 600,000 weekly active users in the bear market. How did Game Space achieve this?

Disclaimer: The text below is a press release that is not part of Cryptonews.com editorial content.

In October, Goat! Goat!, a casual game published by Game Space, the first GameFi as a Service (GaaS) platform in the industry, was launched and acquired 600,000 weekly active users in the first week of its launch.

Now is the bear market of the crypto industry, the active GameFi users are decreasing.  The market has now paid great attention to new games which can be played for fun and also with healthier tokenomics. At the same time, everyone is working hard to introduce more traditional games and users into Web3, and expecting a representative game which can be popular both in Web2 and Web3.

Goat! Goat! acquired 600,000 weekly active users in the first week of its launch, which undoubtedly brought a lot of attention to the current state of the GameFi market. In the first week of its launch, Goat! Goat! also co-launched with BitKeep, ByBit, Nawarat, Quest3, Web3 Space, OEG DAO, CT DAO, RT DAO, FMJ DAO, Meta Galaxy, and more than 50 other partners, DAOs in various regions of the world, setting off a huge trend in India, the Philippines, Vietnam and other countries. This also made the market very curious about "Goat! Goat!".

The reason why Game Space can upgrade "Goat! Goat!" to GameFi and acquire 600,000 weekly active users in the bear market mainly include:

  1. Game Aspect: the previously popular Web2 game, combined with the ability to quickly put on chain, so that players in the GameFi world have the motivation to pay for good games;
  2. Traffic side: the unique web 2.5 model, compatible with the Web2 traffic and Web3 publishing methods, reducing 3 billion traditional gamers threshold of entry into Web3;
  3. Model side: compared with GameFi v1.0, v2.0 more elegant v3.0 economic model, de-tokenization, with mystery boxes, props, land and other NFT economic models to replace the Token economic model.

Specifically, we dive into the game to analyze.

The representative game in the bear market which had been upgraded into GameFi in 7days

Overall, the experience of playing "Goat! Goat!" is leaving people with the feeling that it doesn't require the game playing skills, understanding of the complex tokenomics design, nor the Web3 related knowledge.  No matter how to enter the game, or game content, and in-game UI, it is designed to be as simple as possible.

In terms of game design, "Goat! Goat!" draws on and integrates a number of popular 

"match 3 and clear" games. With the classic NFT block icon as the animation background, players can pass the level by eliminating the NFT block icon.

In terms of specific operations, the player can clear the selected NFT icon by selecting three identical classic NFT block icons. There are 7 slots at the bottom of the game, and the player only needs to move 3 identical NFT icons into the slots to eliminate them. In the game, the NFT icons are constantly overlapping, and the player can only select the top layer of NFT icons.

In the game model, players can spend $0.10 each time to buy up to three in-game tools to remove obstacles and traps in the level. 

If they fail to pass the level, there is also a chance to spend $0.10 to buy a resurrection tool. After clearing certain blocks, players will have a chance to receive a mystery box with different rarities, and there will be different prizes in the mystery box NFTs, including USDT, Merge Bird NFTs, Mimic Shanns, Mfers and Bored Ape (BAYC). Merge Bird NFTs can be used to play another classic GameFi that Game Space released in May called "Merge  Bird",  and can also be sold on the NFT Marketplace.

In terms of game entry, Game Space adopts the design concept of Web2.5, and users can log in directly through their Web2 accounts. From Google to Facebook accounts, the Game Space App provides a variety of Web2 login methods that users are very familiar with. After selecting the login method of any account, you can directly enter the game, and the entire login verification process takes less than 5 seconds.

After logging into the account, the NFT-based game "Goat! Goat!" provides players with a surprise. At the same time, through the "Play for Fun and Earn" mechanism, players can also get mystery boxes of different rarity levels such as bronze, silver and gold mystery boxes can be sold on the NFT Marketplace, and there are also opportunities to get USDT, Merge Bird of different levels, and there is a chance to obtain Mfers, Mimic Shhans, Bored Ape (BAYC) and other famous NFTs as mysterious rewards.

Regarding the game experience, "Goat! Goat!" was developed by the classic "Matching 3 to clear" game, added a strong Meta-universe and Web3 style of the classic NFT profile photo as a game element, the level difficulty setting is also very creative and pushes the player's desire to challenge themselves; the process of logging in and entering the game also suits the habits of most users.

For such an excellent game with the play-for-fun and earn model, Game Space only spent less than 7 days upgrading this game from Web2 to GameFi .

Through the Game Space's SDK, the "Goat! Goat!" team quickly embedded the blockchain capabilities into the game, such as the NFT engine, NFT Marketplace, Wallet, and operation system etc., and it can be easily deployed on BSC, ETH, Polygon, Solana and other blockchain networks through multi-chain components. After all, the team just spent less than 1 week to finish upgrading the Web2 game into GameFi, then the "Goat! Goat!" game was born.

How and why "Goat!Goat!" GameFi can acquire more than  600,000 weekly active users

With a good gaming experience, a low barrier to entry, and the ability to quickly implement blockchain technology are just the first steps to attracting 3 billion traditional gamers. The success of "Goat! Goat!" is inseparable from the successful GameFi distribution mechanism and user retention mechanism.

For a long time, the traditional game publishing model is mainly the application store and channel publishing, advertising user acquisition through ads publishing. Game companies can only promote the game in Google Play, AppStore and other channels, or can only go to Facebook, YouTube and other ad platforms for user acquisition through ads, such as user acquisition through ads to buy the App Store rankings.

The Goat! Goat! team relies on GameSpace's aggregated user resources such as Gaming Guilds, DAO organizations, KOLs, blockchain platforms, etc., to build a bridge between more users and NFT games. These blockchain publishing resources together act as game publishers, helping users enter the game and conduct gameplay education, completing the game release and achieving 600,000 weekly active users at a much lower cost than Web2 advertising methods.

After the game was launched, Goat! Goat! launched a series of publishing activities with more than 50 DAO organizations and institutions around the world such as BitKeep, ByBit, Nawarat, OEG DAO, Quest3, CT DAO, RT DAO, Meta Galaxy, FMJ DAO, etc., and reached the user data of 600,000 weekly active users in the first week of launch.

This is one of the advantages of Game Space's rapid GameFi capabilities: top-level blockchain publishing resources, in-depth cooperation with hundreds of Gaming Guilds, DAO organizations, and mainstream blockchain platforms around the world, to help games and gaming studios to have a quick start and acquire massive users.

On the other hand, it is more important to retain users than to acquire users. The benefit with money of traditional Web2 games and the "airdrop expectation" of Web3 can gain popularity in the short term, but how to turn short-term use into long-term behavior is a more important issue.

First of all, the main users are more favorable to mobile apps. "Goat! Goat!" supports both mobile Apps and Web versions. For a long time, although web-based chain games are more direct and simple to play to earn,  the main game players still prefer the Game Space App. According to the data in 2021, more than 90% of the world's gamers are mobile gamers.

Secondly, the free-to-play mode allows users to fully experience the game. Generally, Web2 games are free to play, but you need to pay money to get a higher level quicker or play more easily. Whether you pay or not will not affect the smoothness and completeness of the entire game. In GameFi, many games currently require an NFT to play, and then require holding tokens for the later rounds. This type of model will create barriers for the new players to enter the game, and seriously interfere with the user's game experience.

"Goat! Goat!" is a Web2.5 transition layer game that includes free-to-play and play for fun and earn. Giving players a free-to-own NFT game experience to attract everyone to join, and get the users to enjoy playing the game will keep players in the game in a casual and step-by-step way. It can not only allow users to play the whole process for free but also open some high-level or derivative sectors for users to pay for the experience.

It is worth mentioning that on the basis of the Free to Own, "Goat! Goat!" game NFT can be played across games, which is more Crypto Native and innovative in this game: while Merge Bird NFT can be used in another classic GameFi "Merge Bird".

This is another advantage of GameSpace's ability to quickly upgrade the Web2 games to GameFi: aggregate cross-game and cross-chain assets and traffic cross-border distribution to form a larger network of 1 + 1 > 2. This extremely low GameFi entry, coupled with the game experience that gives players access to (Free to Own) NFTs, in-platform accounts, asset cross-game distribution and even cross-chain NFTs, asset cross-border distribution, ultimately achieves much more user retention.

GameFi 3.0 Economic Model Based on NFTs

GameSpace CEO Michael Cameron said that "in the GameFi 1.0 stage of games on chain, the simple NFTs + Play to Earn game model is mainly used, and in the GameFi 2.0 stage, the complex NFTs + X to Earn model is introduced. However, in these two stages, the financial attributes of GameFi are much stronger than the game attributes, and game manufacturers are prone to Finance and Game, resulting in a short game life cycle, and the playability of the game itself is extremely suppressed.

GameFi 3.0 emphasizes game quality and playability, and mainly focuses on NFTs + more reasonable Play to Earn + Play for Fun model + AAA-level games, and has Web2.5 infrastructure as middleware, which can introduce Web2 users with a low threshold, and guide users to Web3 conversion through fun, playable games.

For example, in terms of AAA games, Game Space provides GaaS services for AAA-level games for large, medium and small gaming companies, and Game Space and Tigon Mobile have jointly created the upcoming first AAA-level MMORPG GameFi "Bless Global".

"Goat! Goat!" provides a very successful demonstration model of how to upgrade Web2 casual games into GameFi and in addition to AAA-level games in the GameFi 3.0 era the fun games that have been proven in the market combined with the ability of fast upgrading to GameFi, lower entry barriers, compatible with Web2 traffic and more Web3 game distribution methods, and a more reasonable Play to Earn model with NFT as the incentive core.

In terms of game model, Game Space has designed a more reasonable Play to Earn model: "Goat! Goat!" has designed a reasonable metaverse economic model:

  1. It doesn't require token design, and the users can easily play the game, and they do not have to buy a PFP as a PassCard to play the game. All game players are equal. Through non-token design, the impact of maintaining the token price will be avoided in the bear market, and users don't need to worry about the token price every day, allowing players to focus more on the playability of the game itself.
  2. With NFTs, the mystery box is the core of the incentive, enhancing the fun and playability of profit. After the end user enters the game, you can buy in-game tools, trade assets, Play to Earn and so on to obtain wealth in the metaverse.
  3. The "Goat! Goat!" Asset application scenarios within a single game are extended to other projects so that the game has an in-game connection, forming a new symbiotic network, the cycle of a single game will be extended by the support of other projects.

In general, Goat! Goat! is not all about making money. It does not have a FOMO economic model that makes money in a short period of time, does not rely on asset price increases in the secondary market to attract users to enter the game, and does not rely on the growth of new players to maintain the game balance. However, it is more in line with the expectations and perceptions of 3 billion mainstream gamers around the world. Once enough incremental users are retained through the experience, more NFT consumption and cross-border distribution scenarios can be added to the game model, and a healthy business model based on gameplay will also become possible.

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