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Meet The USP Real Estate Token: Better, Bolder, And Backed By RWAs

Disclaimer: The text below is an advertorial article that is not part of editorial content.

Disclaimer: The text below is a press release that is not part of editorial content.


How The USP Real Estate Token Empowers Crypto Investors to Unlock Generational Wealth Through Tokenized Real Estate.

Move over, traditional real estate investments.

The USP Real Estate Token ( is the newest, boldest, and most innovative way to access real-world assets (RWAs) using digital currency as a direct means of transacting peer-to-peer on the Ethereum blockchain.

USP is a digital asset backed by a portfolio of income-producing real estate properties located in strategic markets across the United States. The token is managed and operated by Primior Asset Management, an experienced team led by Founder and Managing Partner of Primior, Johnney Zhang, a real estate native-turned-crypto entrepreneur.

As the leader in the space of RWA (real-world-asset) tokens backed by an already-existing real estate portfolio, the USP token has the potential to appreciate alongside the underlying real estate assets in USP’s portfolio.

With a portfolio already valued at $25M, and an acquisition pipeline valued at over $500M, the USP token is positioned to disrupt both the traditional real estate and crypto markets.

What is tokenized real estate?

Real estate tokenization involves converting physical assets into digital tokens on a blockchain network (in the case of USP, the Ethereum network).

Larry Fink, the CEO of the largest asset management firm in the world, Blackrock, and a public proponent of tokenization of RWAs, said recently that tokenization will be “the next generation for markets“.

Tokenization has the potential to completely transform the way the real estate sector operates on a fundamental level, making it easier for investors to access fractional ownership of high-value assets. By dividing RWAs into digital tokens, blockchain technology has enabled smaller investors who were previously at a disadvantage due to either geographical limitations or large capital requirements to gain exposure to lucrative real estate opportunities.

What’s special about USP?

USP is a prime example of what happens when you take a dream-team of real-estate-natives and put the power of blockchain technology in their hands.

Essentially, USP buys and holds real estate properties, and then tokenizes shares in the form of USP tokens, making holders of USP fractional owners of the underlying real estate assets. Properties in the USP portfolio are managed by Primior Asset Management, a leading Southern California real estate investment, management, and development firm.

With an existing real estate portfolio valued at $25M, and an acquisition pipeline consisting of over $500M worth of RWAs, investors that come in on the project right now will benefit from USP’s existing portfolio, while also benefiting from future acquisitions which will increase the value of USP.

USP is also launching a stablecoin called USPC, which will have a 2:1 reserves ratio consisting of both cash and real estate assets.

USP recently announced that they will soon be launching a very unique stablecoin, called USPC, which will be available on most major exchanges.

What makes the USPC stablecoin unique is that it will have a 2:1 reserves ratio consisting of both cash and real estate. This means that for every one USPC stablecoin in circulation, there will be two units of both cash (or cash-equivalents such as short-term treasury bonds) and real estate reserved in the company’s holdings (which, by the way, will be 100% transparent with audited financials published).

Qualified investors who purchase USP tokens would then benefit from both the revenue generated through the issuance of new USPC stablecoins, as well as the real estate acquisitions made by USP.

USP would become the first company to accept USPC as payment, allowing consumers to transact using USPC within the properties, restaurants, shopping centers, and hotels that are in the USP portfolio. This potential use case for USPC demonstrates exactly how close USP is to bridging web2 to web3, solidifying USP’s place as a true innovator in both the real estate and crypto markets.

This groundbreaking model, combined with USP’s already-demonstrated prowess in securing profitable real estate deals, showcases the potential of the USP project in the RWA token market.

With the new USPC stablecoin offering, USP is further positioning itself as an innovator in tokenized real estate, making it possible for anyone in the world to gain access to a brand-new asset class.

By tokenizing real estate, USP is providing an opportunity for small- and medium-sized investors to invest in assets that were previously only accessible to institutional players.

You can follow the activities of USP by joining their growing Twitter and Telegram communities, and you can join the waiting list for the launch of the USPC stablecoin here.


As issuers of a security token (which is a type of security, a class of assets that are heavily regulated inside of the United States), USP is currently operating within the regulatory framework set out by the US Securities Act of 1933.

Specifically, USP is operating under an exemption from registration in Rule 506(c) of Regulation D, which allows U.S. accredited investors to purchase tokens issued by USP. Non-U.S. investors, on the other hand, can participate in offerings of USP tokens through compliance with Regulation S.

Potential investors should conduct their own due diligence and research before investing in tokenized real estate through USP’s Security Token Offering (STO).

Disclaimer: The text above is an advertorial article that is not part of editorial content.