How Saying 100K Times ‘Crypto’ Helps Homeless (And Promotes Your Startup)
In an ambitious bid to raise money for Centrepoint, a UK homeless charity, and encourage charities to accept cryptocurrency as the form of donation, Pete Wood, the CEO of CoinBurp, a crypto startup, has challenged himself to say the word ‘crypto’ 100,000 times on a live stream, encouraging viewers to make donations in Bitcoin (BTC) and Ethereum (ETH).
“Today I’ll be repeating the word ‘crypto’ 100,000 times which I’m sure will take me a long time to do,” Wood says at the beginning of the live stream. As it turns out, his last ‘crypto’ comes at about 11 hours 51 minutes.
While serving a charitable cause, the event has also ensured increased visibility for the start-up which is currently seeking investors to support its second phase of product development.
CoinBurp’s investment pitch says the start-up is a crypto trading platform with a “long-term vision to become an international brand and part of the banking ecosystem” and aimed at “low-confidence retail investors.” With some GBP 220,670 (USD 290,131) raised from a total of 127 investors, as of 11 December, CoinBurp is heading towards its goal of obtaining USD 300,000 through a Crowdcube round. Since its launch in May 2019, CoinBurp says it has acquired more than 1,000 users and facilitated more than 1,000 transactions, accumulating a total trade volume of some GBP 1 million, according to data from the business.
Prior to launching CoinBurp, in 2014, Wood co-founded BitBroker, a UK crypto brokerage specialized in selling bitcoin on third-party platforms, generating a turnover of some GBP 100 million, according to data released by CoinBurp.