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Sony’s online store in Singapore now lets shoppers pay with USDC, following a new integration with Crypto.com.
Starting this week, those browsing the Sony Store Online in Singapore can now pay in USDC, a stablecoin pegged to the US dollar, using Crypto.com Pay. The move, announced on Wednesday by Sony Electronics Singapore (SES) and Crypto.com, marks the first time a major consumer electronics brand in the country has integrated direct crypto payments.
He added that the approval was seen as a deviation from the SEC’s usual stance, indicating a potential shift influenced by political pressures.
Initially, there were low expectations for approval due to SEC hostility and lack of communication, Seyffart said during the interview.
To kick off the partnership, Sony Store Online Singapore is launching a promotional campaign for Crypto.com users. The first 50 customers to spend at least $220 using Crypto.com Pay will receive a LinkBuds speaker worth approximately $220.
Initially limited to USDC, the store plans to expand its crypto support to additional tokens in the near future. Payments made through Crypto.com Pay will offer users an optimized checkout experience, enabling direct purchases with their crypto balances.
Customers who meet the higher spending threshold are eligible for both rewards, while supplies last. The campaign runs until April 30, 2025.
An additional 150 users who spend a minimum of $73 will be credited 20 USDC.
However, this partnership with Crypto.com marks its most direct involvement with crypto payments in consumer retail so far.
Sony’s latest move isn’t its first step into digital assets. Globally, the tech giant has been exploring Web3, blockchain and metaverse initiatives in gaming and entertainment.
Shortly after the launch, Sony also rolled out Soneium Conquest, a four-week campaign aimed at introducing the public to the Soneium blockchain. Through these initiatives, Sony is signaling a long-term commitment to digital assets and Web3 infrastructure—going beyond payments to shape the next generation of internet experiences.
The platform aims to empower creativity and support a more open, inclusive internet. It also simplifies blockchain interactions to offer a more user-friendly Web3 experience.