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Supercar giant Automobili Lamborghini and major gaming company Animoca Brands have launched a novel, immersive ecosystem named Fast ForWorld.
The new digital platform allows users to interact with their digital cars, said the press release. Players can use these cars in different games and across various activities, earning exclusive rewards along the way.
They include a Lamborghini-inspired city, a personal homebase or lobby for fans, a virtual showroom, and a replica of the museum in Sant’Agata Bolognese – the location of Lamborghini’s headquarters. The interactive 3D museum, like its real-life counterpart, features the company’s flagship cars.
Fast ForWorld comprises several zones designed explicitly for Lamborghini fans.
“This one-of-a-kind experience transforms Lamborghini’s legacy into an exciting virtual journey, digitalizing Lamborghini’s legacy, which spans more than 60 years since the company’s foundation in 1963,” it added.
This way, the company is “uniting its past legacy with next-generation metaverse technology,” said the company.
While viewing the Lamborghini models on display, players get to take part in activities to unlock exclusive rewards.