Dubai’s Virtual Assets Regulatory Authority (VARA) said it has updated its marketing regulations as part of its broader framework for Virtual Asset Service Providers (VASPs) operating in the Emirates. The new regulations will come into effect on October 1.
The updated regulations will be stricter and aim to avoid “misleading information” and increase transparency, and consumer protection in the marketing practices of the rapidly growing virtual assets sector in Dubai.
The centrepiece of these updates is VARA’s new “Marketing Guidance Document” which provides instructions for VASPs engaged in promoting their services within the region.