Crypto.com announced on October 31 that it was expanding its U.S. trading services through the acquisition of Watchdog Capital, LLC, an SEC-registered broker-dealer and member of FINRA and SIPC.
This acquisition clears the way for the platform to offer equity trading, options, and other traditional financial services to eligible U.S. traders, blending digital and traditional financial tools under one roof.
Kris Marszalek, CEO of Crypto.com, highlighted its dedication to integrating regulated, traditional finance options with its digital-first ecosystem.
The acquisition will position Crypto.com’s U.S. subsidiary to offer securities products under a regulated framework, marking a big step beyond its traditional cryptocurrency offerings.
Crypto.com’s integration of traditional financial assets into its digital offerings reflects an industry-wide push to create multifaceted consumer trading environments.
The expansion aligns Crypto.com with industry trends. Companies like Robinhood have similarly acquired crypto-focused platforms like Bitstamp to broaden their market presence in the European Union.