A crypto token launched by MMA fighter and entrepreneur Conor McGregor failed to meet its fundraising target during a presale that concluded on April 6, prompting the developers to issue full refunds to participants.
The $REAL token, developed by the Real World Gaming DAO (RWG), raised $392,315 in USDC over a 28-hour sealed-bid auction—less than 40% of its $1.008 million minimum raise and just over 10% of the $3.6 million fundraising goal.
The token received notable backing from Conor McGregor, who promoted it to his combined following of nearly 57 million across X and Instagram. The project also claimed support from major Web3 firms including Animoca Brands and KuCoin Labs.
The presale aimed to distribute 60 million $REAL tokens—3% of the total 2 billion supply—at a starting bid price of $0.06, valuing the project at a fully diluted $120 million. With the minimum threshold unmet, RWG confirmed all bids would be refunded.
Concurrently, meme coin activity continued to taper off after a series of high-profile controversies and fading investor interest.
Despite this backing, the launch occurred during a volatile market phase. The broader crypto sector faced sharp declines last week, with Bitcoin and U.S. equities both posting losses.