Bitget Wallet Introduces 2025 Strategy with ‘PayFi’ at the Core

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Bitget Wallet, a Web3 non-custodial wallet, unveiled its 2025 strategy on Monday, highlighting PayFi as a central component.

In an announcement shared with Cryptonews, Bitget said that, as a platform with over 60 million users, it planned to redefine crypto’s role in personal finance, transitioning it from a passive investment into an active financial tool for everyday use.

According to Bitget Wallet, the Flywheel model allows users to deposit crypto assets like stablecoins into savings accounts offering real-time yields. These yields aren’t locked; instead, they directly offset daily expenses such as subscriptions and shopping, using the “Buy Now, Pay Never” concept.

At the centre of this latest initiative is the ‘PayFi Flywheel,’ which seeks to transform traditional crypto wallets from just storage tools into financial hubs, explains the firm.

PayFi Flywheel and Upcoming Bitget Wallet Card Launch

One major part of this strategy is the upcoming Bitget Wallet Card, supported by Mastercard. Bitget explains the crypto card will link to a multi-currency, crypto-friendly international bank account.

“This isn’t just a product—it’s a movement to make crypto a viable financial tool for billions worldwide. We’re integrating blockchain-powered systems into everyday life, creating a paradigm shift in personal finance,” said Alvin Kan, COO of Bitget Wallet, in a press release.

By focusing on accessibility, Bitget Wallet intends to support underserved populations, positioning PayFi as a critical step toward decentralized financial inclusion.

Kan highlights the growth in Africa, the Middle East, and Latin America, where user numbers surged over 1000% in 2024.

Bitget Sees Growth in Africa, the Middle East, and Latin America