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Binance has partnered with global payments giant Worldpay to integrate Apple Pay and Google Pay into its fiat onramp infrastructure, as disclosed in an announcement on April 7.
With this collaboration, users can buy crypto through their existing debit and credit cards connected to digital wallets on both desktop and the Binance app.
MGX plans to advance AI-blockchain integration by building on Binance’s infrastructure.
This development comes shortly after Binance secured a record-breaking $2 billion investment from Abu Dhabi-based tech investor MGX, showing renewed institutional confidence in Binance’s long-term vision.
According to Binance, this integration improves access for both experienced users and underbanked populations globally.
Fiat gateways remain the foundational bridge into the world of digital assets. For many first-time users, crypto adoption begins with a simple transaction that involves converting fiat into digital currency.
New users can now be onboarded into the Web3 ecosystem with the tap of a phone; no banking infrastructure is required. In 2024, the exchange expanded its fiat and P2P infrastructure across 20 new countries, rolled out mobile money integration in nine African nations, and added 18 new fiat channels tailored for both retail and corporate clients.
The strategy centers on simple access, particularly in regions with low credit card usage but widespread mobile adoption.
As Nabil Manji, Head of FinTech Growth at Worldpay, noted, the partnership allows users to explore crypto with the same ease and assurance they enjoy in e-commerce.
A recent example is Zebec Network’s launch of Zebec Carbon, a crypto debit card developed in collaboration with Mastercard. The card, launched on March 27, allows seamless spending of stablecoins like USDC wherever Mastercard is accepted and offers features like zero fees, instant activation, and full Apple Pay and Google Pay compatibility.
Binance’s work with fiat integration follows a wider pattern in crypto, as platforms connect digital assets to everyday use cases.
It even removes traditional onboarding hurdles; U.S. residents don’t need ID verification, and transactions remain private.
While Zebec is relatively new in the space, it joins seasoned players like MetaMask, Floki, and Avalanche, all of which have recently launched or expanded crypto debit card offerings. MetaMask’s card, currently available in the EU, UK, Brazil, Mexico, and Colombia, automatically converts crypto to fiat at the point of sale.
Like Binance’s integration with Worldpay, Zebec’s product caters to users seeking a more intuitive and private way to use digital assets.