Zak Manhire on Web3 Loyalty, Memberships and Fr0ntierX | CryptoNews Podcast #165

Zak Manhire is the Co-Founder & Chief Revenue Officer at Fr0ntier X. Zak is a true partnership expert and led Costa Coffee’s commercial strategy and was Commercial Director for EMEA at Monster Energy closely working alongside TCCC. Most recently, he was Chief Commercial Officer for a portfolio company within The Foresight Group. Zak has experience with an endless list of major brands such as Adidas, Coca-Cola, Red Bull, Starbucks, and Uber. 

In this conversation, we discuss: 

- Starbucks x Polygon partnership 
- Knowing your customer 
- Peter Principle 
- The drink industry 
- Pivoting in business 
- Partnership with LG electronics 
- Digital mirroring 
- Making people feel like a shareholder 
- Music related industries 
- Fractionalizing subscriptions