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Darren Glover, VP of Gaming at VaynerSports, on Web3 Gaming and Content Creation

 

Darren Glover is the VP of Gaming at VaynerSports (Gary and AJ Vaynerchuk’s sports agency), where he oversees gaming talent representation and web2 / web3 gaming consultation.

Darren is a lifelong marketing and brand-building innovator. He’s obsessed with understanding today's consumers and finding the most valuable ways to talk with them. His experience comes from working with professional athletes, Fortune 500 consumer brands, live streaming platforms, gaming publishers, and gaming content creators.

In this conversation, we discuss:


- Staying culturally relevant
- How the current e-sports model is broken
- Finding new ways to innovate and reach consumers
- The dairy industry is the most successful marketing campaign ever
- Fortnite new chapter launches
- Each social media platform has its own language
- NBA, NFL talk
- Championship predictions