13 Jul 2021 · 2 min read

Ojamu Utilizes AI To Predict Digital Marketing Strategies

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Ojamu

The use of innovative technologies will prove beneficial to many companies and service providers. In this digital era, tools such as blockchain, artificial intelligence, and machine learning are all exciting. Ojamu aims to combine them all into a compelling package capable of disrupting the way digital market strategies are forged.

Digital Marketing Needs To Adapt

Anyone who keeps a close eye on developments in the technology and marketing industries will know significant change is on the horizon. In the field of digital marketing, there are substantial issues to be aware of. Not all of these issues are a problem today, but they may become a pressing problem in the not-so-distant future. All of these changes affect the way digital marketing strategies are created and used. To stay ahead of the game, service providers must tap into innovative technologies.

Per AdAge, it is apparent the success of digital marketing may be the industry's downfall in a sense. The weeding out of third-party cookies and audiences trying to find ways to remove ads from their digital life warrant a very different approach. Moreover, the message needs to come across clearly and correctly, which remains challenging for many brands. So rather than sticking to legacy technologies, now is an excellent time to explore alternative solutions.

With the help of innovative technologies, digital marketing can evolve into a better tool than it has been to date. Using blockchain for added transparency and artificial intelligence for analyzing more data points can make a big difference over a human-based approach. Every strategy needs to be different from the next, as brands have their individual needs and audiences to cater to. For companies in the MarTech industry, efficiency and uniqueness need to be the main focal points.

Ojamu Leads By Example

All of the above seems feasible on paper, but putting it into practice is often a bit more complicated. However, that doesn't mean it can't be done, as is illustrated by Ojamu. By leveraging the power of blockchain and artificial intelligence, the company tackles the current issues in MarTech head-on. Moreover, they add a non-fungible token twist to the equation, as clients will need the company's NFTs to access its services.

The use of Ai-driven insights speaks volumes, as it allows for analyzing millions of data points to build better digital market strategies. Its automated solutions, facilitated by blockchain technology, create a seamless and smooth user experience. Additionally, Ojamu uses a custom Neural Predictive Engine to analyze a customer's needs and plan accordingly. Finally, all of the strategies generated by this platform are presented to clients in a roadmap format, making it easier to achieve milestones and concentrate efforts.

By introducing non-fungible tokens into the equation, Ojamu takes a rather different approach from other MarTech providers. Brand partners use Ojamu's NFTs to access the proprietary artificial intelligence and intelligent toolsets, creating immediate value for non-fungible tokens. Under the hood, Ojamu's core IP includes support for Natural language Processing and Image Recognition, two tools that can be incredibly valuable when building a digital marketing strategy.

Closing Thoughts

When MarTech meets blockchain and AI, exciting things are bound to happen sooner or later. The combination of blockchain technology with Ai, machine learning, and non-fungible tokens is a bold one, but one that offers tremendous potential.

As the digital marketing industry faces core challenges, no stone can be left unturned to develop solutions that empower brands and other clients.