Gamers and Influencers Choose Tezos
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From major brand deals and merchandise collaborations between mainstream video games, to record-breaking deals between Esports organizations, the cultural impact of gamers is undeniably global and profound. It is not only here to stay — it is promising to change the entire experience of gaming.
At the same time, blockchain technologies are evolving at a rapid pace and are seeing mainstream adoption. We are beginning to see the lines blur between traditional mainstream gaming in the world of Web 2.0 with the future of gaming in the world of Web 3.0. With more and more developments seen daily of new technologies building towards the creation of the Metaverse and Web 3.0 on the horizon, we are all left wondering: what the future of gaming will look like?
In light of the multitude of outstanding developments in the worlds of gaming and blockchain technology, respectively, we have actually already seen major ties begin to blossom between the two that provide us with a picture of what gaming in the world of Web 3.0 will look like.
Just this month, industry-leading video game company, Ubisoft, has once again upped the ante by announcing the Ubisoft Quartz platform, which will enable players to purchase and earn in-game items as NFTs on the Tezos blockchain. The Ubisoft Quartz NFTs will make their first appearance in Tom Clancy's Ghost Recon Breakpoint, one of Ubisoft’s most popular titles.
The news followed Ubisoft’s announcement in April that the company joined the Tezos ecosystem as a corporate baker, working directly with the research and development firm, Nomadic Labs, to help validate transactions on the Tezos blockchain. At the time, Nicolas Pouard, Ubisoft’s Blockchain Initiative Director stated that “Ubisoft believes that blockchain has the potential to bring new possibilities to players and developers alike, and this new collaboration will allow us to pursue our innovation efforts with an ecosystem that aligns with our environmental-friendly approach thanks to its proof-of-stake consensus algorithm.”
Over the course of the past year, Tezos has made major strides in a number of different realms having been named the official blockchain partner of both Red Bull Racing Honda and McLaren, NFT collaborations featuring superstar celebrities such as Doja Cat, and most recently, an Ecosystem Exhibition Series at Art Basel Miami Beach. Tezos is ingrained across pop cultural boundaries as the blockchain of choice, and perhaps to no surprise, the same applies to video games.
Furthermore, it is no coincidence that just last month, one of the leading independent video game companies based in Iceland, CCP Games, announced that they would be awarding “Kill Certificate NFTs” during the 2021 EVE Online Alliance Tournament XVII that were minted on the Tezos blockchain. These NFTs were awarded to players to memorialize their participation in the 2021 EVE Online Alliance Tournament XVII and subsequently began to cement Tezos as a name in mainstream gaming.
We are beginning to see the age of a new era — an era in which major brand video game companies and gamers are choosing to build, play, and collect on Tezos.
The integration of NFTs into mainstream video games represents a seismic shift in the realms of in-game items and microtransactions. Currently, in popular games, once you buy an in-game cosmetic that is tied to your account, you would lose access to that in-game cosmetic forever if you were to lose access to your account. By turning in-game items into NFTs, players are afforded the ability to cement their purchases forever — all on the Tezos blockchain with proof of digital ownership.
When more power is given to players to have extended ownership over their in-game assets, it could prove to lay the groundwork for profit on secondary markets from rare items that are highly sought after by other players, perhaps even years after the release or peak of a video game in terms of the player base.