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Brazil’s Santos FC Token to Enter Gaming World – A New Start for Football Fan Tokens?

Tim Alper
Last updated: | 2 min read
The exterior of the Urbano Caldeira stadium, the home ground of Santos FC.
Source: Casa.da.Photo/Adobe

The Brazilian football (soccer) giant Santos FC has announced it will apply its fan token to a Web3-and metaverse-enabled “gaming environment.”

The token, named Santos Fan Token (SANTOS), was launched in late 2021.

Per an official release from TOPGOAL and a report from Livecoins, the football club has become the first to partner with the metaverse gaming firm TOPGOAL and Binance’s fan token arm.

The firm claimed that the partnership would “enhance the utility of the Santos Fan Token” by “jointly developing a Football Meta Club and Footballcraft.”

Footballcraft was designed as a “football parallel universe.”

Its developers claim that it is a “virtual football world” that is “akin to The Sandbox” and features “x12” time acceleration.

And the firm claimed that in Q3 of 2023, SANTOS “will be incorporated into TOPGOAL Footballcraft.”

The company added that FC Santos fans could play TopManager, a game the company called the world’s “first Web3 3D football game.”

Playing the game, the firm said, would allow fans to “win rewards” including the TOPGOAL governance token, GOAL.

The firm claimed that its “token and in-game rewards will elevate the Web3 gaming experience for fans.”

The deal will also see Santos FC create and sell its own branded non-fungible tokens (NFTs) on the Binance NFT marketplace.

New Dawn for Football Fan Tokens?

Per CoinGecko data at the time of writing, the SANTOS coin’s market cap is $28,695,907.

The token’s price is up around 5.5% in the past 24 hours.

A graph showing SANTOS coin prices over the past 30 days.
SANTOS coin prices over the past 30 days. (Source: CoinGecko)

The token’s all-time price high was $22.34, which was recorded in September last year.

The gaming firm added that it would create a metaverse home for FC Santos, “complete with customized gear and a stadium.”

The company promised “immersive virtual matchdays, leagues, and tournaments,” as well as “virtual events for fans, featuring the club’s current lineup.”

Santos was famously the club at which the footballing great Pelé spent most of his career.

The club has won eight Brazilian championships, as well as three Copa Libertadores titles.

The club won the Copa in 1962 and retained its title in 1963.

Its most recent triumph in the competition came in 2011.

Last month, the fan token platform operator Chiliz announced it was launching a $50 million incubator to fund promising Web3 startups.