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Binance Introduces New Fan Engagement Platform for Ukrainian Football Team FC Shakhtar

Disclaimer: The Industry Talk section features insights by crypto industry players and is not a part of the editorial content of

Paris, France, April 4th, 2023, Chainwire

Platform launched through Web3 consulting arm Binance Web3 Services (BWS)  

Binance has announced that it will introduce a new fan programme for Ukraine football team FC Shakhtar. 

The partnership will give fans special access to rewards and privileges such as participating in match prediction challenges, voting polls for team decisions, early access to NFT drops and the chance to score exclusive prizes like meet and greets and signed club merchandise. 

Fans can especially look forward to FC Shakhtar branded NFTs that will be launched in the future on the Binance NFT marketplace which will provide fans with access to exclusive matchday tickets, in-game utilities and exciting new metaverse opportunities.

The introduction of FC Shakhtar Fanverse is also the first formal partnership to be launched from Binance Web3 Services (BWS) — a new initiative from Binance that helps make elements of Web3 accessible to any organization or brand looking to make the leap from Web2 to Web3. The FC Shakhtar Fanverse aims to bring fans all across the world together via Web3 and allow them to connect through their passion for football.

“We’re really proud to be partnering with FC Shakhtar, one of Ukrainian football’s most prestigious football clubs and are excited to connect their fans across the world through Web3 in the Fanverse. Our goal is to help fans engage with their favorite teams in new and inspiring ways.” said Lisa He, Head of NFT and Fan Token at Binance. “We’re also excited to introduce Binance Web3 Services, our new Web3 consultation service that will be available for any Web2 businesses thinking about how to get into the Web3 space.”

“We are glad to partner with Binance, the world leader of blockchain systems. This partnership will allow the club to take its place in the digital space, as well as communicate with its fans all around the globe. Shakhtar always wants to set new boundaries and standards of excellence and collaboration with Binance makes it possible for us to keep up with the current times and allows our fans to interact with the club more closely. This is only the first stage of an exciting journey with Binance that we are sure will satisfy the club and its fans,” said Dmytro Kyrylenko, Commercial Director of FC Shakhtar.

Fans of FC Shakhtar can sign up for the Binance Fanverse experience for the chance to earn rewards and unique experiences. Other exciting experiences for the future of the FC Shakhtar Fanverse include new voting polls to give fans a greater voice, as well as access to NFT launches, digital collectibles, Fan Shop and exclusive merchandise.

Binance Web3 Services’ offerings include a wide range of Web3 consulting services, including Web3 business plans, NFT and fan token strategies, gaming and metaverse partnerships, Web3 membership systems, operational guidance and more. 

To stay up to date on the latest, follow @BinanceFanToken on Instagram and Twitter. To see other Binance Fan Token partners, visit the Binance Fan Token homepage. 


Tal Dotan
[email protected]