{"id":75451,"date":"2022-04-05T12:12:00","date_gmt":"2022-04-05T12:12:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=75451"},"modified":"2023-06-26T11:08:51","modified_gmt":"2023-06-26T11:08:51","slug":"coffee-giant-starbucks-aims-enter-nft-business-fr","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/coffee-giant-starbucks-aims-enter-nft-business-fr\/","title":{"rendered":"Le g\u00e9ant du caf\u00e9 Starbucks vise une entr\u00e9e dans le secteur des NFT"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Starbucks<\/strong>, la cha&icirc;ne multinationale am&eacute;ricaine de caf&eacute;s, a l&rsquo;intention de se lancer dans le secteur des jetons non fongibles (NFT) d&rsquo;ici la fin de l&rsquo;ann&eacute;e.<\/p><figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cimg.co\/news\/75430\/175206\/adobestock-wachiwit-1-1.jpg\" alt=\"\" srcset=\"https:\/\/cimg.co\/news\/75430\/175206\/responsive-images\/adobestock-wachiwit-1-1___media_library_original_1200_800.jpg 1200w, https:\/\/cimg.co\/news\/75430\/175206\/responsive-images\/adobestock-wachiwit-1-1___media_library_original_900_600.jpg 900w, https:\/\/cimg.co\/news\/75430\/175206\/responsive-images\/adobestock-wachiwit-1-1___media_library_original_720_480.jpg 720w, https:\/\/cimg.co\/news\/75430\/175206\/responsive-images\/adobestock-wachiwit-1-1___media_library_original_600_400.jpg 600w, https:\/\/cimg.co\/news\/75430\/175206\/responsive-images\/adobestock-wachiwit-1-1___media_library_original_300_200.jpg 300w\" sizes=\"100vw\" width=\"1200\" class=\"content-img\"><figcaption>Source: AdobeStock \/ wachiwit<\/figcaption><\/figure><p>L&rsquo;homme d&rsquo;affaires milliardaire <strong>Howard Schultz<\/strong>, qui a r&eacute;int&eacute;gr&eacute; Starbucks en tant que PDG par int&eacute;rim, a annonc&eacute; la nouvelle au cours d&rsquo;un &ldquo;open forum&rdquo; lundi, affirmant qu&rsquo;ils pr&eacute;voient de mettre les plans en oeuvre \u00ab\u00a0avant la fin de cette ann&eacute;e civile\u00a0\u00bb.<\/p><p>Schultz a affirm&eacute; qu&rsquo;ils sont en bonne position pour se lancer dans les NFT, et a fait l&rsquo;&eacute;loge de l&rsquo;entreprise en d&eacute;clarant que :<\/p><blockquote><p>\u00ab\u00a0Si vous regardez les entreprises, les marques, les c&eacute;l&eacute;brit&eacute;s, les influenceurs qui essaient de cr&eacute;er une plateforme et une activit&eacute; de NFT num&eacute;rique, je n&rsquo;en trouve pas un seul qui poss&egrave;de le tr&eacute;sor d&rsquo;actifs de Starbucks, des objets de collection &agrave; l&rsquo;ensemble du patrimoine de l&rsquo;entreprise.\u00a0\u00bb&nbsp;<\/p><\/blockquote><div class=\"raw-html-embed\"><blockquote class=\"twitter-tweet\" data-conversation=\"none\"><p dir=\"ltr\" lang=\"en\">For those of you praying that I was kidding, here&rsquo;s the video proof. <br><br>In an address today aimed at unionizing workers, multi-billionaire Howard Schultz revealed that Starbucks is going to get into the NFT business \u00ab\u00a0sometime before the end of this calendar year\u00a0\u00bb <a href=\"https:\/\/t.co\/Jb2rGjgHj4\">pic.twitter.com\/Jb2rGjgHj4<\/a><\/p>&mdash; Jordan Zakarin (@jordanzakarin) <a href=\"https:\/\/twitter.com\/jordanzakarin\/status\/1511173530699898885?ref_src=twsrc%5Etfw\">April 5, 2022<\/a><\/blockquote> <\/div><p>Dans un billet de blog, Starbucks a <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/stories.starbucks.com\/stories\/2022\/our-best-days-are-in-front-of-us-howard-schultz-shares-vision-for-starbucks-future\/\">confirm&eacute;<\/a> les plans NFT, indiquant que ces derniers sont \u00ab\u00a0en cours de r&eacute;alisation\u00a0\u00bb.<\/p><p>Cette annonce intervient alors que l&rsquo;entreprise est <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/www.wsj.com\/articles\/howard-schultz-is-back-as-starbucks-ceo-heres-his-to-do-list-11648994580\">confront&eacute;e<\/a> &agrave; de multiples d&eacute;fis, notamment le m&eacute;contentement de certains employ&eacute;s, la hausse des prix due &agrave; l&rsquo;inflation croissante et les difficult&eacute;s sur son march&eacute; cl&eacute;, la Chine.<\/p><h3><strong>Suivez nos liens d&rsquo;affili&eacute;s:<\/strong><\/h3><ul><li><strong>Pour acheter des cryptomonnaies en Zone SEPA, Europe et citoyens fran&ccedil;ais<\/strong>, visitez <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/www.coinhouse.com\/r\/179207\">Coinhouse<\/a><\/li><li><strong>Pour acheter des cryptomonnaies au Canada<\/strong>, visitez <a target=\"_blank\" rel=\"noopener  sponsored nofollow\" href=\"https:\/\/rapi.cryptonews.com\/ext\/bitbuy\/fr\">Bitbuy<\/a><\/li><li><strong>Pour g&eacute;n&eacute;rer des int&eacute;r&ecirc;ts gr&acirc;ce &agrave; vos bitcoins<\/strong>, allez sur le site de <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/blockfi.mxuy67.net\/kqG6x\">BlockFi<\/a><\/li><li><strong>Pour s&eacute;curiser ou stocker vos cryptomonnaies<\/strong>, procurez-vous les portefeuilles <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/shop.ledger.com\/?r=12b53b98a1c0&amp;tracker=CN-FR\">Ledger<\/a> ou <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/shop.trezor.io\/?offer_id=82&amp;aff_id=1814\">Trezor<\/a><\/li><li><strong>Pour transiger vos cryptos de fa&ccedil;on anonyme<\/strong>, installez l&rsquo;application <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/go.nordvpn.net\/aff_c?offer_id=252&amp;aff_id=54152&amp;url_id=14818\">NordVPN<\/a><\/li><\/ul><p><strong>Pour investir dans le minage de cryptomonnaies ou les masternodes:<\/strong><\/p><ul><li><a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/feel-mining.com\/?tracking=1ED831AFAB\">Feel Mining<\/a><\/li><li><a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/www.just-mining.com\/register?sponsor=aNJ7nRa0m3qvgi6LkMXAZX506\">Just Mining<\/a><\/li><\/ul><p><strong>Pour accumuler des cryptos en jouant :<\/strong><\/p><ul><li>Au poker sur la plateforme de jeux <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/coinpoker.com\/crypto\">CoinPoker<\/a><\/li><li>&Agrave; un fantasy football mondial sur la plateforme <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/sorare.pxf.io\/c\/2102999\/902742\/12209\">Sorare<\/a><\/li><\/ul><p>Restez inform&eacute; gr&acirc;ce &agrave; <a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/www.getrevue.co\/profile\/CryptonewsFR\"><strong>notre newsletter hebdomadaire gratuite<\/strong><\/a><strong> <\/strong>et &agrave; nos r&eacute;seaux sociaux:<\/p><ul><li><a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/twitter.com\/cryptonews_FR\"><strong>Twitter<\/strong><\/a><strong>&nbsp;<\/strong><\/li><li><a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/t.me\/cryptonews_FR\"><strong>Telegram<\/strong><\/a><\/li><li><a target=\"_blank\" rel=\"noopener \" href=\"https:\/\/www.linkedin.com\/company\/11745115\"><strong>LinkedIn<\/strong><\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Starbucks, la cha&icirc;ne multinationale am&eacute;ricaine de caf&eacute;s, a l&rsquo;intention de se lancer dans le secteur des jetons non fongibles (NFT) d&rsquo;ici la fin de l&rsquo;ann&eacute;e.Source: AdobeStock \/ wachiwitL&rsquo;homme d&rsquo;affaires milliardaire Howard Schultz, qui a r&eacute;int&eacute;gr&eacute; Starbucks en tant que PDG par int&eacute;rim, a annonc&eacute; la nouvelle au cours d&rsquo;un &ldquo;open forum&rdquo; lundi, affirmant qu&rsquo;ils pr&eacute;voient [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,1],"tags":[84,399],"editors":[2550],"sponsored_companies":[],"class_list":["post-75451","post","type-post","status-publish","format-standard","hentry","category-nft-news","category-news","tag-adoption","tag-nft","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks : incursion dans le march\u00e9 des NFT<\/title>\n<meta name=\"description\" content=\"Le PDG par int\u00e9rim de Starbucks a annonc\u00e9 que la firme impl\u00e9mentera sa strat\u00e9gie NFT avant la fin de cette ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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