{"id":32166,"date":"2019-12-01T06:00:00","date_gmt":"2019-12-01T06:00:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=32166"},"modified":"2023-06-26T11:06:29","modified_gmt":"2023-06-26T11:06:29","slug":"crypto-goes-mainstream-with-tv-ads-and-more-in-france-switze-4965","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/exclusives\/crypto-goes-mainstream-with-tv-ads-and-more-in-france-switze-4965\/","title":{"rendered":"Promotion de Bitcoin \u00e0 la t\u00e9l\u00e9vision via une annonce sur TF1 en France"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les cryptomonnaies ont profit&eacute; d&rsquo;une couverture m&eacute;diatique grand public et traditionnelle en Europe, avec le plus grand r&eacute;seau de t&eacute;l&eacute;vision fran&ccedil;ais diffusant une publicit&eacute; li&eacute;e au Bitcoin, et un journal suisse publiant une page compl&egrave;te sur les cryptos.<figure><img decoding=\"async\" src=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5de\/1507cc5038.jpg\" sizes=\"(min-width: 640px) 720px, 100vw\" srcset=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5de\/1507cc5038.jpg 300w, https:\/\/cimg.co\/w\/articles-attachments\/2\/5de\/1507cc5038.jpg 600w, https:\/\/cimg.co\/w\/articles-attachments\/3\/5de\/1507cc5038.jpg 720w, https:\/\/cimg.co\/w\/articles-attachments\/4\/5de\/1507cc5038.jpg 900w, https:\/\/cimg.co\/w\/articles-attachments\/0\/5de\/1507cc5038.jpg 1346w\" alt=\"\" class=\"content-img\"><figcaption>Source: iStock\/gilaxia<\/figcaption><\/figure><\/p><p>La soci&eacute;t&eacute; <b>Keplerk<\/b> a relanc&eacute; le mois dernier un programme permettant aux clients d&rsquo;acheter du Bitcoin chez des milliers de d&eacute;taillants de tabac fran&ccedil;ais.<\/p><p>Pour promouvoir cette campagne, Keplerk a cr&eacute;&eacute; une publicit&eacute; t&eacute;l&eacute;vis&eacute;e de 18 secondes qui, selon les utilisateurs de Twitter fran&ccedil;ais, est diffus&eacute;e plusieurs fois par jour sur <b>TF1<\/b>, le r&eacute;seau de t&eacute;l&eacute;vision le plus populaire en France. TF1 d&eacute;tient une part de march&eacute; moyenne de 24% de l&rsquo;audience fran&ccedil;aise et son actionnaire principal est <b>Bouygues<\/b>, un groupe majeur du secteur des t&eacute;l&eacute;communications et de la construction.<\/p><div class=\"tweet tweetContainer\"><oembed url=\"https:\/\/twitter.com\/pasdinspirate\/status\/1199726751817064449\"><\/oembed><\/div><p>La soci&eacute;t&eacute; avait pr&eacute;c&eacute;demment cr&eacute;&eacute; une autre publicit&eacute; vid&eacute;o, qui montre un homme achetant du Bitcoin dans un bureau de tabac fran&ccedil;ais en utilisant le service Keplerk &agrave; code QR.<\/p><div class=\"video-object\"><div class=\"raw-html-embed\"><iframe title=\"YouTube video player\" width=\"640\" height=\"390\" class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/ugvrAeymC_A?wmode=transparent&amp;modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><p>Parall&egrave;lement, l&rsquo;hebdomadaire <b>Handelszeitung<\/b> a publi&eacute; en Suisse un guide d&rsquo;une page sur les cryptomonnaies intitul&eacute; &laquo;<i>Crypto for Dummies<\/i>&raquo; (La crypto pour les nuls).<\/p><p><b><i>Lire aussi: <a href=\"https:\/\/cryptonews.com\/fr\/news\/interest-in-bitcoin-spikes-following-major-tv-show-in-the-u-3508\/\">Un documentaire sur le Bitcoin &agrave; la t&eacute;l&eacute; am&eacute;ricaine suscite l&rsquo;int&eacute;r&ecirc;t<\/a><\/i><\/b><\/p><p>L&rsquo;article, qui peut &eacute;galement &ecirc;tre trouv&eacute;e <a href=\"https:\/\/www.handelszeitung.ch\/geld\/krypto-fur-dummies\" target=\"_blank\" rel=\"noopener\">en ligne ici<\/a>, inclut une proc&eacute;dure pas &agrave; pas pour les investisseurs d&eacute;butants souhaitant acheter des jetons Ethereum.<\/p><p>L&rsquo;auteur fait &eacute;galement un appel remarquable &agrave; l&rsquo;action, en &eacute;crivant;<\/p><blockquote class=\"left\"><p>\u00ab\u00a0D&eacute;couvrez par vous-m&ecirc;me que la cryptomonnaie n&rsquo;est pas seulement un ph&eacute;nom&egrave;ne sp&eacute;culatif, mais &eacute;galement une technologie &eacute;tonnante qui vous permet de gagner et de contr&ocirc;ler des actifs et de l&rsquo;argent sur votre t&eacute;l&eacute;phone, sans faire appel &agrave; des banques ou &agrave; d&rsquo;autres soci&eacute;t&eacute;s.\u00a0\u00bb<\/p><\/blockquote><p>_________________________________<\/p><p>Suivez nos liens d&rsquo;affili&eacute;s pour:<\/p><p><b>Acheter des cryptomonnaies<\/b><\/p><ul><li>Sur <a href=\"https:\/\/www.coinhouse.com\/r\/179207\" target=\"_blank\" rel=\"noopener\">Coinhouse<\/a> (Zone SEPA Europe et citoyens fran&ccedil;ais).<\/li><li>Sur <a href=\"https:\/\/rapi.cryptonews.com\/ext\/bitbuy\/fr\" target=\"_blank\" rel=\"noopener sponsored nofollow\">BitBuy<\/a> (Uniquement au Canada).<\/li><li>Sur <a href=\"https:\/\/www.bcbitcoin.co.uk\/?ref=CryptoNewsFR\" target=\"_blank\" rel=\"noopener\">BC Bitcoin<\/a> (Europe, Canada).<\/li><li>Sur <a href=\"https:\/\/content.etoro.com\/lp\/new-crypto\/?dl=30002065&amp;culture=fr-fr&amp;utm_medium=Affiliate&amp;utm_source=80205&amp;utm_content=10545&amp;utm_serial=cn-fr&amp;utm_campaign=cn-fr&amp;utm_term=\" target=\"_blank\" rel=\"noopener\">eToro<\/a> (Sauf au Canada).<\/li><\/ul><p><b>S&eacute;curiser vos cryptomonnaies<\/b><\/p><ul><li>Portefeuille <a href=\"https:\/\/shop.ledger.com\/?r=12b53b98a1c0&amp;tracker=CN-FR\" target=\"_blank\" rel=\"noopener\">Ledger<\/a>.<\/li><li>Portefeuille <a href=\"https:\/\/cryptonews.com\/ext\/trezor\/\" target=\"_blank\" rel=\"nofollow noopener\">Trezor<\/a>.<\/li><\/ul><p><b>Payer toutes vos factures ou envoyer de l&rsquo;argent vers votre banque<\/b><\/p><ul><li><a href=\"https:\/\/bylls.com\/signup?referralcode=4e4538be3e456adefeeb9544f1d5dbb9de98154111\" target=\"_blank\" rel=\"noopener\">Bylls<\/a> (Disponible uniquement au Canada).<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Les cryptomonnaies ont profit&eacute; d&rsquo;une couverture m&eacute;diatique grand public et traditionnelle en Europe, avec le plus grand r&eacute;seau de t&eacute;l&eacute;vision fran&ccedil;ais diffusant une publicit&eacute; li&eacute;e au Bitcoin, et un journal suisse publiant une page compl&egrave;te sur les cryptos.Source: iStock\/gilaxiaLa soci&eacute;t&eacute; Keplerk a relanc&eacute; le mois dernier un programme permettant aux clients d&rsquo;acheter du Bitcoin chez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[84,44,99,806],"editors":[2550],"sponsored_companies":[],"class_list":["post-32166","post","type-post","status-publish","format-standard","hentry","category-exclusives","category-people","tag-adoption","tag-bitcoin","tag-france","tag-suisse","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized 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