{"id":31487,"date":"2019-04-29T17:15:00","date_gmt":"2019-04-29T17:15:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=31487"},"modified":"2023-06-26T11:07:30","modified_gmt":"2023-06-26T11:07:30","slug":"how-crypto-won-in-a-fight-between-kebab-chain-and-facebook-3358","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/how-crypto-won-in-a-fight-between-kebab-chain-and-facebook-3358\/","title":{"rendered":"Les cryptos au centre d\u2019un combat entre les Kebabs et Facebook"},"content":{"rendered":"

Parfois, les premiers défis peuvent mener à un succès inattendu, prouve la chaîne australienne de restauration rapide Origin Kebabs<\/b>, dont les paiements en Bitcoins ont été bloqués par le géant des médias sociaux Facebook<\/b>. Le résultat vraisemblablement inattendu de cette situation est que Origin Kebabs bénéficie désormais d’une grande publicité sans même dépenser de l’argent pour une publicité, conformément à son intention initiale.<\/p>

\"\"
Origin Kebabs. Source: blog.binancelite.com<\/figcaption><\/figure>

La chaîne de restauration rapide a publié sur Facebook l’acceptation du bitcoin comme moyen de paiement. Tentant de «dynamiser» l’information, ce qui signifie payer un certain montant à Facebook pour la traiter comme une publicité, ils ont compris que Facebook n’acceptait pas de promouvoir «des produits et services financiers tels que… des ICO qui sont fréquemment associées à des pratiques promotionnelles trompeuses ou frauduleuses». Cependant, la publicité n’a rien à voir avec des ICO – mais il semblerait que Facebook ait signalé automatiquement le message en raison du mot «Bitcoin».<\/p>

La capture d’écran<\/a> postée par le site montre qu’ils auraient payé 88 dollars pour la publicité. Ironiquement, le refus de Facebook de prendre leur argent leur a valu une plus grande publicité que ce qu’ils auraient vraisemblablement pu faire autrement. Divers médias – y compris Yahoo Finance<\/b> – ont repris l’histoire sans que Origin Kebabs n’ait à payer quoi que ce soit.<\/p>

Bitcoin n’est pas la seule cryptomonnaie acceptée par le restaurant – ils acceptent également Binance Coin, Ethereum et Litecoin, et ont également intégré Lightning Network<\/a><\/b> pour un traitement plus rapide des transactions. De plus, seulement un jour après la parution de l’histoire, le blog de Binance Lite<\/b> – appartenant à la filiale australienne de l’échange de cryptomonnaie Binance<\/a><\/b> – a publié un article sur la chaîne.<\/p><\/oembed>

Burhan Göktas<\/b>, directeur général d’Original Kebabs, a déclaré: «Après avoir découvert la crypto, je savais que je devais en faire une partie de notre entreprise».<\/p>

TravelbyBit<\/b> est une start-up australienne chargée de faciliter les paiements en monnaie numérique à l’aéroport de Brisbane<\/a>, ainsi que d’aider les passionnés de cryptomonnaie à parcourir le monde en utilisant uniquement des cryptomonnaies. Origin Kebabs utilise son système de point de vente, qui a intégré Binance Chain<\/b> dans le cadre de son partenariat avec la bourse. L’année dernière, Binance a investi 2,5 millions USD dans TravelbyBit<\/a>.<\/p>

_____
\nEn savoir plus: Adoption des cryptos, une nouvelle série de 20 exemples<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Parfois, les premiers défis peuvent mener à un succès inattendu, prouve la chaîne australienne de restauration rapide Origin Kebabs, dont les paiements en Bitcoins ont été bloqués par le géant des médias sociaux Facebook. Le résultat vraisemblablement inattendu de cette situation est que Origin Kebabs bénéficie désormais d’une grande publicité sans même dépenser de l’argent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,1],"tags":[84,108,71,187,81],"editors":[2550],"sponsored_companies":[],"class_list":["post-31487","post","type-post","status-publish","format-standard","hentry","category-bitcoin-news","category-news","tag-adoption","tag-binance","tag-cryptomonnaies","tag-facebook","tag-lightning-network","editors-jurgen-hoffman"],"acf":[],"yoast_head":"\nLes cryptos au centre d\u2019un combat entre les Kebabs et Facebook<\/title>\n<meta name=\"description\" content=\"Parfois, les premiers défis peuvent mener à un succès inattendu, prouve la chaîne australienne de restauration rapide Origin\" \/>\n<meta name=\"robots\" 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